The Marketing Content Specialist develops compelling written and digital content that supports storytelling, SEO performance, and lead generation across multiple senior living communities (15–20 brands). This role focuses on blogs, website content, thought leadership, and online presence management, ensuring each community's story is communicated clearly, consistently, and authentically.Experience is Everything.At LCS, experience is everything. We provide you the opportunity to use your talents in a progressive, growing organization that makes a positive difference in the lives of the seniors we serve. If you are seeking an organization that gives back, you'll love working here. Our principles and hospitality promises define our company culture. LCS employees can be found participating in volunteer activities, getting involved in our committees or collaborating with team members in our innovative workspace. You'll find several opportunities to grow as a professional, serve the community, and enhance the lives of seniors.What You'll Do:Content DevelopmentWrite and edit blog articles, website content, and marketing copyConduct interviews with community leaders, residents, families, and corporate teamsDevelop stories, testimonials, and educational contentMaintain a content calendar aligned with campaigns and seasonal initiativesRefresh and optimize existing content to maintain relevanceSEO & Digital Content SupportConduct basic keyword research to inform content topicsOptimize content for search visibility and user engagementCollaborate with digital partners on performance insightsMonitor reviews and engagement trendsCoordinate with communities on updates and improvementsAnalytics & ReportingTrack content performance indicators (traffic, engagement, conversions)Provide recommendations to improve effectivenessSecondary / Backup ResponsibilitiesAssist with social media copywriting and campaign supportHelp coordinate community content submissionsSupport content generation and blog development for the LCS websiteWhat We're Looking For:Bachelor's degree in Marketing, Communications, Journalism, or related field or equivalent experience required2 - 4 years of experience in content marketing, communications, or digital marketing or other applicable professional experienceTime management, attention to detail, highly developed organizational skills, follow up and multi-tasking skillsExceptional writing and editing skillsAbility to translate complex topics into engaging contentUnderstanding of SEO principles and digital content strategyStrong focus on customer serviceAnalytical skills for use in evaluating metrics and data related to performance of marketing effortsExperience managing social media crises and protecting brand reputationProficiency in Office 365Excellent project management skillsWhy Join Us?Industry Leader.Inclusive & collaborative culture.Top Workplace USA.Charity and community involvement.Competitive pay, great benefits and vacation time. We are an equal opportunity employer with benefits including medical, dental, life insurance, disability, 401(K) with company match and paid parental leave.Our CommitmentLCS creates living experiences that enhance the lives of seniors. You'll see this commitment in our people. They're talented, dedicated professionals who truly care about residents, with each conducting his or her work with integrity, honesty and transparency according to the principles of LCS. We strive to help every community succeed—strengthening available resources, establishing proven practices that lead to long-term growth and value for those living in, working for and affiliated with the community. Check us out on our website: InformationTravel frequency: 10-25%The actual title & salary will carefully consider a wide range of factors, including your skills, qualifications, experience, and other relevant factors.A POST-OFFER BACKGROUND CHECK, INCLUDING REFERENCES IS REQUIRED.LCS IS AN EQUAL OPPORTUNITY EMPLOYER.Job InfoJob Identification 34416Posting Date 03/19/2026, 03:02 PMJob Schedule Full timeLocations 400 Locust Street, Des Moines, IA, 50309, US#J-18808-Ljbffr