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Marketing & Content Specialist

MIDSTATE SKIN INSTITUTE, LLC

Ocala, FL

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JOB DETAILS
JOB TYPE
Full-time
SKILLS
Administrative Skills, Adobe Creative Suite, Adobe Photoshop, Advertising, Blog, Brand Marketing (Branding), Calendar Management, Campaigns, Communication Skills, Community Support, Computer Workstations, Content Development, Detail Oriented, Digital Video, Editing, Email Marketing, Event Management, Graphics, Healthcare, Logistics, Marketing, Marketing Campaign, Marketing Communications, Marketing Strategy, Marketing/Sales Collateral, Multitasking, Newsletter, Organizational Skills, Pathogens, Photography, Physical Demands, Presentation/Verbal Skills, Print Advertising, Project/Program Management, Social Media, Social Media Marketing, Software Design, Time Management, Video Production, Website Management, Willing to Travel, Writing Skills
LOCATION
Ocala, FL
POSTED
1 day ago
Marketing & Content Specialist
Summary:
This is a full-time position, working up to 40 hours per week on-site. This position reports to the Marketing & Analytics Director.

Essential Functions and Responsibilities
  • Social Media Management (40%)
    • Manage social media accounts for MidState Skin Institute and MidState Aesthetics
    • Plan and schedule content calendars
    • Create graphics, photos, videos, and reels
    • Attend provider clinics and aesthetic treatments to capture content as needed 
  • Marketing Support (25%)
    • Assist with email marketing campaigns and newsletters
    • Assist with print and digital advertising campaigns
    • Create marketing materials and collateral
    • Support website updates and blog content
    • Work with vendors and community partners as needed
  • Content Creation (20%)
    • Photography and videography
    • Editing short-form video content
    • Organizing and maintaining marketing assets
    • Collect before-and-after content
    • Coordinate provider and staff features
  • Events and Community Outreach (10%)
    • Assist with open houses and aesthetic events
    • Support community sponsorships and outreach opportunities
    • Help coordinate event logistics and promotional materials
  • Administrative Support (5%)
    • Help maintain marketing calendars
    • Organize project timelines
    • Assist with miscellaneous marketing projects as assigned
Qualifications

Required:
• At least 3 years of experience in marketing, communications, social media management/content creation
• Strong passion for social media, marketing, and brand development
• Highly motivated, creative, and self-directed
• Well-organized and detail-oriented with the ability to manage multiple projects at once and meet deadlines
• Excellent written and verbal communication skills
• Comfortable capturing content behind and in front of the camera; photography/videography experience
• Proficiency in Canva, Photoshop, Adobe Creative Suite, or similar design software; as well as META/Later scheduling experience
Preferred:
​​​​​​​• Extensive knowledge of marketing principles and strategies
​​​​​​​• Bachelor’s degree in Marketing, Advertising, Communications, or a related field
​​​​​​​• Portfolio of social media content, design work, and/or event experience
• Health care, med spa, cosmetics experience a plus

Physical Demands:
Prolonged periods of sitting at a desk and working on a computer; walking, standing, bending, and/or squatting to capture video and digital images; typing, speaking, listening.

Work Environment:
This position will primarily be based at our Admin office, with travel to other offices as needed for projects. Our offices are typically fast-paced with many patients throughout the day. On rare occasions, this position may be exposed to bloodborne pathogens. Work will take place in a professional setting with a designated workstation and computer provided. Both group and independent work are expected.
 

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About the Company

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MIDSTATE SKIN INSTITUTE, LLC

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