Marketing & Content Specialist

Job Summary

The Marketing & Content Specialist supports Heart of Texas Goodwill Industries mission by developing, coordinating, and executing marketing initiatives across multiple channels. This role produces engaging content for social media, digital platforms, print collateral, and promotional campaigns while also assisting with events, retail branding, and other marketing projects. The position reports to the Marketing & PR Director and works collaboratively with the marketing team to ensure consistent, mission-driven messaging and cohesive brand representation.

Key Responsibilities

The following duties are representative of the essential functions of this position. Additional duties may be assigned as operational needs require.

Content Creation & Copywriting

• Coordinate and produce content for social media, the company website, and other digital platforms.
• Write and edit copy for press releases, articles, brochures, retail promotions, signage, event materials, and other marketing collateral.
• Stay informed on marketing trends, tools, and best practices to contribute to innovative strategies.

Campaign & Analytics Support

• Track and analyze KPIs to measure results and drive continuous improvements for content and PR strategies.
• Monitor and analyze engagement and performance metrics for campaigns, providing insights to improve results.

Events & Retail Branding

• Support the execution of events including vendor coordination, marketing materials, and onsite assistance.
• Assist in retail branding initiatives including promotional campaigns and seasonal marketing projects.

Team Collaboration & Brand Alignment

• Promote the goals and objectives of HOT Goodwill through creative and strategic marketing support.
• Collaborate with the marketing team to align messaging and branding across all channels.
• Other duties as assigned.

Supervisory Duties

This position has no supervisory responsibilities.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• All individuals must pass a drug screen.
• A criminal background check is required.
• Must have a valid drivers license and pass a motor vehicle report.
• Must be willing to accept instructions and carry them out with minimal supervision.
• Must be able to work and cooperate with others.

Education and/or Experience

Bachelors degree in Marketing, Communication Arts, or Public Relations required; minimum of two years of experience in social media management and content creation; or an appropriate combination of education and experience.

Minimum Requirements

• Valid Texas Drivers License with a driving record acceptable to Goodwills liability insurance provider.
• Proficiency in completing assignments independently, on time, and within budget.
• Ability to multi-task, prioritize, and thrive in a fast-paced, consistently changing environment.

Knowledge, Skills, and Abilities

• Excellent project coordination skills with the ability to think strategically.
• Strong writing, editing, and proofreading skills with excellent attention to detail.
• Strong proficiency in social media platforms and digital content creation tools.
• Ability to create and maintain working relationships within a collaborative team environment.
• Strong customer service skills; ability to work effectively with a variety of individuals internally and externally.
• Ability to uphold high standards of ethics and integrity.

Strongly Preferred Technical Skills

• Web page creation and editing software (WordPress)
• Social media platforms (LinkedIn, Pinterest, YouTube, Instagram, Facebook, TikTok)
• Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• Google AdWords and Google Analytics

Core Competencies

• Content Creation & Copywriting
• Campaign Analytics & Reporting
• Social Media & Digital Marketing
• Brand Alignment & Collaboration

Physical Demands

The physical demands described here are representative of those that may be encountered by an employee performing the essential functions of this job.

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is typically required to:

• Regularly sit and use a computer for extended periods.
• Regularly interact with internal and external stakeholders through written and verbal communication.
• Occasionally drive a vehicle for company travel and event support.
• Occasionally stand, walk, and move throughout event and retail settings.
• Maintain adequate vision for reading, editing, and screen-based work.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

• A standard office environment with occasional travel to events, retail locations, and community partner sites.
• Noise levels ranging from quiet to very noisy depending on event and onsite settings.
• Fast-paced, deadline-driven conditions requiring flexibility and adaptability.

Discrimination Reports

It is the policy of Heart of Texas Goodwill to ensure equal employment opportunity in accordance with all state and federal regulations and guidelines. Employment discrimination against employees and applicants due to race, color, religion, sex (including sexual harassment and pregnancy), national origin, disability, age (40 years old or more), genetic information, military status, or veteran status is illegal. Any employee who believes they have been discriminated against may file a complaint with the Compliance Officer.

Point of Contact: Compliance Officer | 1700 S New Road, Waco TX 76711 | 254-753-7337 ext. 450 | hr@hotgoodwill.org