Partner Marketing Manager
Remote with opportunity to travel up to 10% of time (expenses will be reimbursed)
Only on W2
No C2C
USC/ GC/ TN-Visa Only
Seeking mid-level candidates (up to 8 years) with experience in tech B2B partner marketing to support the development and execution of marketing strategies and campaigns for an enterprise technology client’s partners. Experience working with ISV partners is strongly preferred. This role aims to drive joint solution awareness, lead generation, and revenue growth through collaborative marketing efforts.
Key Responsibilities:
• Campaign Support: Assist in the planning, execution, and optimization of joint marketing campaigns with partners.
• Content Creation: Develop and curate co-marketing materials, including blog posts, case studies, social media content, and email campaigns.
• Event Coordination: Support the organization and promotion of partner events, webinars, and trade shows.
• Data Analysis: Monitor and report on the performance of marketing campaigns, providing insights and recommendations for improvement.
• Relationship Management: Maintain strong relationships with partners and client stakeholders, ensuring effective communication and collaboration.
• Market Research: Conduct research to identify market trends, competitive analysis, and new partnership opportunities.
• Partner Marketing Strategy & Development: Support joint strategic planning, GTM strategy development, campaign planning, cross-functional collaboration, and budget management.
• Stakeholder Management: Build and maintain relationships with key stakeholders to shape and drive B2B tech co-marketing programs, delivering against shared objectives.
• Sales Enablement: Develop sales enablement toolkits and programs to assist sales teams.
• Campaign Delivery: Deliver collaborative campaigns that accelerate growth, lead generation, and pipeline volume.
• Revenue Acceleration: Maximize ROI through effective marketing strategies.
Required Qualifications:
• Bachelor's degree in Marketing, Business, or a related field.
• Up to 8 years of experience in B2B partner marketing, preferably in the tech industry. ISV experience strongly preferred.
• Functional understanding of cloud technology and generative AI solutions.
• Strong communication and relationship-building skills.
• Ability to analyze data and provide actionable insights.
• Proficiency in content creation and event coordination.
For context: Common partner marketing / channel types (what they mean)
• GSI (Global System Integrator): Large, multi-country consulting/implementation firm that sells + delivers complex programs (strategy through build/run).
• ISV (Independent Software Vendor): Builds and sells software products (apps/platforms). Partner marketing often centers on joint solution briefs, integrations, co-selling, and marketplace listings.
• OEM (Original Equipment Manufacturer): Embeds another company’s tech inside its own product and sells it under its brand (or bundled). Marketing focuses on “powered by” value, packaging, and lifecycle support.
• Reseller / Channel Partner: Broad term for a firm that primarily sells the product (may or may not deliver services).