Marketing Coordinator

Marketing Coordinator

The Marketing Coordinator supports the marketing team in executing marketing campaigns. The Marketing Coordinator is the primary point of contact for internal customers initiating work within the department or checking the status of ongoing marketing activities. This role involves preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; and updating calendars and schedules. This role assumes digital media responsibilities for Volm Companies and requires staying current with digital technology, platforms, and media trends. Other duties include researching market trends and creating reports related to product performance and analytics; coordinating marketing campaign content and graphics for blog posts or social media posts; and assisting in the successful execution of marketing events such as trade shows, sales meetings, and other events. The Marketing Coordinator role is a full-time position requiring occasional travel.

Essential Duties

• Collaborate with sales, marketing management, and product management teams to develop branding messages
• Coordinates the development and distribution of materials for sales, marketing, and training
• Coordinates with graphics for content and creative across social media and digital campaigns
• Website email inquiry review & routing
• Responsible for sales leads database management and automation
• Create and distribute email marketing campaigns
• Plan meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; and developing schedules and assignments
• Maintains supplier relationships with printers, tradeshow exhibit houses, contractors, videographers, and photographers.
• Prepares and provides trade show, event, and sales meeting details through communications to internal stakeholders
• Develops and maintains positive relationships with current and prospective clients
• Performs other duties as assigned

Required Skills and Abilities

• Excellent communication skills, both written and verbal, with the ability to communicate effectively in English to ensure safe and efficient job performance.
• Strong interpersonal, listening, negotiation, and customer service skills; able to work collaboratively with employees, customers, and vendors at all levels.
• Ability to understand and follow verbal instructions and perform effectively in a fast-paced, high-pressure environment.
• Proven ability to plan, organize, and manage multiple tasks, projects, and deadlines efficiently.
• Strong analytical, critical thinking, and decision-making skills; able to interpret and act on data accurately.
• Commitment to safety, compliance, and customer satisfaction.
• Consistently demonstrates high levels of accountability, integrity, and professionalism in all tasks.
• Must be willing to sign and adhere to the company's confidentiality and non-compete agreements.

Education and Experience

• Knowledge of marketing principles, normally acquired by the completion of a bachelor's degree in business administration, marketing, or a related field, and/or equivalent work experience preferred.
• Minimum of one year of relevant experience in sales, customer service, or marketing preferred.
• Understanding of sales and marketing practices, including financial modeling, pricing strategy, and the development and use of price lists.
• Experience using Microsoft Office Suite including Excel, Word, and PowerPoint.

Physical Requirements

• Ability to stand, walk, and move around for extended periods of time.
• Capability to lift and carry objects of various weights up to 50 pounds occasionally.
• Proficiency in using hands, fingers, and arms for tasks such as typing and writing.
• Sufficient visual acuity to read documents and recognize details at close and distant ranges.
• Ability to hear and understand verbal communication.
• Flexibility to bend, stoop, and reach low or high objects.
• Ability to perform physically demanding tasks, such as lifting, pushing, pulling, or carrying heavy objects.
• Adaptability to work in varying environmental conditions, such as temperature extremes, noise, dust, or fumes, depending on the nature of the job.
• Willingness to adhere to safety protocols and wear protective gear, including helmets, goggles, gloves, and safety shoes, as required by the job.

Company Culture & Values

• A Commitment to Our Purpose (COMMITTED PEOPLE) – Our mission is to serve and build up our customers, suppliers, communities, and each other, guided by the principles of our Lord Jesus Christ. The commitment to serving and building up is easily seen in those employees who exemplify this value.
• Without Our Customers We Are Nothing (CUSTOMER FIRST) – We realize that we are blessed to serve our customers and without them, our company does not exist. They rely on us for their success and that is a responsibility we cannot take lightly. Our focus must be on serving them with as seamless communication and access to products as possible.
• Kind, Humble and Positive (HUMBLE) – These positive traits do not mean being a doormat to others. But when a person is kind, humble and positive it comes through in their genuine caring for those around them.
• A Desire For "Expert" (EXPERTS) – Our people want to be seen as the experts in their specific roles. From how we convert a bag efficiently and with highest quality, to knowledge of the product portfolio, to desiring to know more about tax or human resource policy – the desire for "expert" drives us in each of our roles.
• Intentional Growth – Developing of Self and Others (PERSONAL GROWTH) – Times, tools, and customer expectations change. Our team members are interested in developing themselves and those around them. We know that a stronger team is one that makes our customers and our fellow employees happier.
• Strong Work Ethic (HARD WORKERS) – The commitment to serve those around us is honorable and we respond to this by putting our strongest effort into that purpose.
• High Expectations of Self and Others (HIGH EXPECTATIONS) – We expect ourselves, and those around us, to put in our best effort. When others struggle, we help them align towards perfection. When we struggle, we are open and humble to hear it and course-correct accordingly.
• If It Isn't Safe, We Don't Do It (SAFETY) – All people deserve to return home to their loved ones safely and work in an environment where they can best execute their tasks safely. When choosing between safety and profit, safety and efficiency, safety and feelings, safety, and "x" – we choose safety.

Travel Requirements

This position requires occasional overnight travel and occasional travel within the workday to attend sales events, trade shows, other Volm facilities, and customer sites.

Driver Qualification

The ability to drive a company owned/leased vehicle or personal vehicle on behalf of the company is preferred. Inclusion in the company's driver qualification program is required to drive a company owned/leased vehicle or personal vehicle.

Becoming a qualified driver includes:

• Agree to the company driving policies that apply to company owned/leased vehicle or personal vehicle as applicable.
• Possess and maintain a valid driver's license and be a minimum of 21 years of age.
• Maintain an acceptable driving record, as evidenced by completion of a baseline motor vehicle record check and ongoing monitoring.
• When driving a personal vehicle on behalf of the company, must provide a copy of the declaration page from personal auto insurance that shows the policy dates and minimum coverage amounts ($300,000 bodily injury per accident/$100,000 property damage per accident or if driving less than 5 hours/200 miles a year $50,000 bodily injury per accident/$10,000 property damage per accident or the state minimum, whichever is more). This requirement is initially and then annually thereafter.

Benefits

As a family-owned and operated company, we offer a comprehensive benefits package designed to support you and your family. We offer a strong foundation of benefits, including access to medical, dental, and vision coverage, an HSA employer contribution, and a 401k with profit sharing to secure your future. To support your overall well-being and family life, we offer additional benefits beyond the core package, such as paid vacation, wellness stipends, childcare reimbursement assistance, and much more. We are committed to continuously enhancing our benefits to meet the evolving needs of our team.