The Marketing Coordinator is a company-wide, entry-level role that supports event planning and execution and day-to-day social media across The St. Joe Company and its diverse business segments. This position works collaboratively with the Marketing team and internal business partners to coordinate engaging events, create and publish timely content, maintain project details and help deliver consistent brand experiences. The ideal candidate is an organized, creative and adaptable team player who can balance office-based coordination with hands-on work at company properties and events.
Primary Responsibilities & Essential Functions
Event Planning and Execution
Support the planning and execution of company events, sponsorship activations, community programs, grand openings, concerts, festivals, open houses and other marketing initiatives across business segments.
Coordinate event details including timelines, vendors, entertainment, permits, venue needs, signage, collateral, supplies, staffing, guest communications and on-site logistics.
Research and obtain vendor proposals, maintain event checklists and budgets and assist with contracts, invoices and post-event follow-up.
Prepare event materials, organize supplies, assist with setup and breakdown and provide hands-on support before, during and after events.
Communicate with internal teams, property representatives, community partners and vendors to keep assigned projects moving and details accurate.
Social Media and Content Support
Build and schedule approved posts for assigned social media accounts across company brands under the direction of the Content and Social Media Manager.
Source approved photos and videos, draft captions and adapt content to established brand voices and platform requirements.
Capture vertical photo and video content at company properties and events and edit Reels, Stories and other short-form content.
Maintain assigned content calendars and verify dates, links, tags, operating information and other public-facing details.
Monitor trends, holidays and emerging formats and recommend relevant content ideas for company brands and initiatives.
Monitor routine comments, direct messages, tags and engagement and escalate guest-service or sensitive matters appropriately.
Marketing Coordination and Administration
Coordinate marketing requests and special projects, including event promotions, collateral, email campaigns, photo and video shoots, presentations and cross-promotional initiatives.
Gather accurate information and approved assets from company teams, properties, vendors, creators and digital asset libraries.
Draft and proofread copy and review marketing materials for accuracy, consistency and compliance with brand standards.