Marketing Coordinator

Collington, A Kendal Affiliate, located on a beautiful 125-acre campus in Mitchellville, Maryland, is a Life Plan Community enriched in diversity that offers an active lifestyle for independent living and person-centered continuing care for assisted living and memory support. Collington’s vision is to thrive as a community of people living, working and serving together, bringing alive a spirit of collaboration, generosity and mutual respect in our relationships and decision-making.

Position Summary

The Marketing Coordinator is an integral part of the Sales & Marketing department, providing support to the sales team and to all marketing efforts.  This role coordinates the administration of departmental functions, including responding to prospective residents' calls to the community, managing and running the marketing calendar, coordinating events, and overseeing the application process for incoming residents. The Marketing Coordinator is expected to provide the highest in customer service to team members, current residents, and prospects.  In addition, support the achievement of occupancy goals via establishing and managing deadlines, and provide dedicated support to the Sales and Marketing team.

The Marketing Coordinator must be able to manage competing priorities and multitask in a busy environment.  The necessary attributes needed to be successful in this position include being an organized multitasker, highly detail-oriented, a self-starter, a supportive, insightful, and proactive team player, finding joy in working with older adults and community team members, a good listener, and a strong commitment to confidentiality.

Duties & Responsibilities

• Deliver courteous, and responsive service to residents and prospects, exemplifying our mission and values, identify the purpose of their visit and directing them as appropriate.
• Answer calls and respond to emails inquiries, primarily from prospective residents
• Process and archive department invoices, payments, refunds, and expense reports.
• Maintain and distribute weekly, monthly, and new move-in reports
• Organize meetings, including scheduling, sending reminders, and coordinating catering when needed
• Coordinate mass marketing mailings
• Prepare expense reports, track, and process department invoices administrative
• Manage mail distribution to include pick up and preparing materials for mailing.
• Maintain and distribute weekly, monthly, and new move-in reports
• Organize meetings, including scheduling, sending reminders, and coordinating catering when needed.
• Enter all new and potential prospects into the CRMS (Customer Relationship Management System)
• Work closely with marketing partners along with resident committees in both digital marketing and other forms of communication
• Maintain closing files and records (digital and hard copy) in an organized and efficient manner.
• Generate internal reports on occupancy, lead follow-ups, or event attendance
• Develop and execute digital marketing campaigns across web and social media (contractor-supported)
• Create marketing content (graphics, ads, brochures, presentations, videos) using Adobe Creative Suite, Canva, PowerPoint, etc.) (contractor-supported)
• Manage and optimize website content in WordPress, ensuring UX and SEO performance (contractor-supported)
• Plan, schedule, and publish social media content across Facebook, Instagram, LinkedIn, Twitter, and YouTube (contractor-supported)
• Produce, edit, and publish video/multimedia content for campaigns, events, and storytelling (contractor-supported)
• Support virtual events, webinars, and podcasts, including technical setup and execution via platforms like Zoom (contractor-supported)
• Write newsletters and digital content to promote community updates, events, and initiatives (contractor-supported

Education and Experience

• Minimum High School Diploma; Associates or bachelor’s degree preferred.
• A minimum of 4 years of Administrative Assistant experience, ideally in a fast-paced dynamic professional environment, is required
• Prior work experience in a Senior or Assisted Living environment
• Prior work experience in a residential sales and marketing department a plus

Technical Skills

• Advanced MS Office Suite skills, including Word, Excel, and PowerPoint
• Knowledge of social and digital platforms, specifically LinkedIn, Facebook, and Google
• Familiarity with CRMS (HubSpot & Salesforce)
• Familiarity with social and digital content ideation and development

We also offer the following benefits:

• A comprehensive Medical, Dental, Vision, Life & Disability Plans
• 403 (b) Tax Deferred Retirement Savings Plan
• Vacation, Sick Leave & Holiday Pay
• Employee Assistant Program
• Scholarship opportunities

Pay Range: $28.85 - $31.25/ hr.