Primary Purpose
Drive measurable guest engagement, community awareness, and restaurant traffic through excellent marketing execution, digital presence, and community partnerships aligned with the Operator’s vision and Chick-fil-A brand standards.
• Community engagement and relationship building
• Event planning and execution
• Social media and digital presence
• Brand-aligned marketing initiatives
• Seasonal product and promotional rollouts
• Guest engagement and app awareness
• Organization and maintenance of marketing storage areas and supplies
• Build and maintain relationships with local schools, organizations, churches, businesses, and community groups
• Coordinate community partnerships and outreach opportunities
• Create and maintain a marketing and events calendar
• Plan, coordinate, and execute in-store and offsite marketing activations
• Maintain a consistent and professional social media presence aligned with Chick-fil-A brand standards
• Create engaging content that promotes products, events, community involvement, and team culture
• Partner with Executive Leadership Team to support seasonal product launches and promotional campaigns
• Follow Chick-fil-A Brand Guardrails and marketing standards
• Maintain organization and cleanliness of marketing storage units and storage areas
• Monitor markeeting inventory levels and communicate replenishment needs proactively
• Create and maintain monthly marketing and event calendar
• Coordinate and execute scheduled marketing activations and community events
• Maintain consistent social media activity and guest engagement
• Conduct community outreach and relationship follow-up
• Meet with leadership team to review upcoming promotions and marketing priorities
• Review marketing performance and event effectiveness
• Submit post-event recaps within 48 hours of event completion
• Audit and organize storage units and marketing inventory
• Identify opportunities for marketing improvement and guest engagement growth
Community Engagement
• Number of community partnerships established
• Number of events executed monthly
• Event turnout and participation
Digital Presence
• Posting consistency
• Engagement and reach on social platforms
• Growth in guest interaction and awareness
Business Impact
• Promotional sales impact
• Transaction growth tied to activations
• Chick-fil-A App awareness and usage growth
• Catering or community lead generation
Execution & Organization
• Timely completion of marketing calendar
• Timely completion of event preparation
• Quality and consistency of follow-through
• Completion of post-event recaps and reporting
• Organization and cleanliness of storage units and marketing inventory
• Communicate professionally and clearly
• Follow through consistently on commitments
• Plan proactively and stay organized
• Execute independently with minimal supervision
• Maintain strong attention to detail
• Represent the restaurant and brand positively at all times
• Demonstrate creativity while operating within brand standards
Preferred Qualifications
• Prior experience in marketing, event coordination, guest engagement, social media management, or community involvement preferred
• High school diploma or equivalent required
• College coursework, certifications, or continued education in marketing, communications, business, leadership, or related fields preferred but not required
Communication & Public Speaking
• Comfortable communicating professionally with guests, schools, businesses, organizations, and community partners
• Ability to confidently speak and present in public and group settings
• Ability to communicate clearly and professionally both verbally and in writing
• Ability to represent the restaurant and brand positively in public-facing situations
Organization & Project Management
• Strong organizational and time management skills
• Ability to manage multiple projects, deadlines, and events simultaneously
• Ability to plan proactively and execute with attention to detail
• Ability to maintain organization of marketing materials, storage areas, and event supplies
Technology & Administrative Skills
• Basic to intermediate proficiency in Microsoft Word, Excel, PowerPoint, Google Workspace platforms, and social media tools
• Ability to create presentations, documents, calendars, spreadsheets, and marketing materials
• Ability to track budgets, event expenses, and marketing performance metrics accurately
Financial & Budget Accountability
• Ability to operate within approved marketing budgets
• Ability to track and report event and promotional expenses responsibly
• Demonstrates good stewardship of restaurant resources and supplies
Professional Standards
• Demonstrates professionalism, maturity, and good judgment
• Accepts feedback and coaching well
• Demonstrates creativity while operating within Chick-fil-A brand standards
• Ability to work independently while maintaining strong communication with leadership
• Restaurant operations
• Human Resources responsibilities
• Scheduling
• General leadership responsibilities outside of marketing initiatives
Create consistent, measurable marketing execution that strengthens community presence, increases guest engagement, supports restaurant growth, and aligns with the Operator’s vision for Chick-fil-A Boca Chica.
Working at a Chick-fil-A® restaurant is more than a job – it’s an opportunity for teamwork and leadership development in a positive, people-focused environment. Most Chick-fil-A restaurants are locally owned and operated by independent, franchised Operators who invest in the future of their Team Members and give back to their communities.