Req ID : 7782Travel: Up to 15%Number of Openings: 1SummaryThe Marketing Coordinator supports the execution and optimization of digital marketing initiatives that promote Baker Construction Enterprises' business goals, recruiting efforts, and brand visibility. S/he assists with website updates, SEO efforts, social media management, digital campaigns, reporting, and content optimization across key digital platforms. The Marketing Coordinator is organized, detail-oriented, and collaborative, with strong communication skills and a solid understanding of digital marketing strategies and tools.Roles and ResponsibilitiesSupports website updates, edits, and page builds within the company's content management systemAssists with creating and updating landing pages for campaigns, events, recruiting efforts, business development initiatives, and internal requestsReviews website pages (internal and external) for consistency, clarity, broken links, formatting issues, and overall user experienceSupports ongoing website improvement efforts, including page organization, navigation updates, content cleanup, and conversion-focused enhancementsConducts keyword research to support website content, blog posts, landing pages, recruiting content, and campaign initiativesAssists with on-page SEO updates, including page titles, meta descriptions, headings, internal links, image alt text, and content optimizationSupports structured data and schema markup recommendations to improve search visibility and AI search readinessHelps identify content gaps and opportunities based on search trends, audience needs, competitor activity, and business prioritiesCollaborates with writers, designers, and subject matter experts to develop SEO-informed contentMonitors organic search performance and provide recommendations for improving visibility, engagement, and website trafficSupports organic social media planning, scheduling, posting, and monitoring across company's social channelsHelps develop social media content that supports recruiting, culture, brand awareness, project highlights, thought leadership, and business developmentMonitors social media engagement, comments, messages, mentions, and relevant industry activityAssists with maintaining social content calendars and coordinating approvalsTracks social media performance and identifies opportunities to improve engagement, reach, and content effectivenessEnsures social media content aligns with Baker Constructions brand standards, voice, messaging, and visual guidelinesAssists with the execution of digital marketing campaigns across channels such as websites, email, social media, paid media, and landing pagesSupports campaign setup needs, including tracking links, UTM parameters, landing page coordination, creative asset organization, and content updatesHelps maintain campaign documentation, timelines, deliverables, and reporting notesMonitors campaign performance where applicable and help identify opportunities for optimizationAssists with tracking and reporting on digital marketing performance across websites, SEO, social media, email, and paid campaign initiativesAssists with gathering data from platforms such as Google Analytics, Google Search Console, social media tools, and reporting dashboardsMonitors key digital metrics, including website traffic, engagement, conversions, keyword visibility, social performance, and campaign activityUses data and feedback to recommend updates that improve content performance, user experience, and campaign outcomesManages assigned digital marketing tasks, timelines, and deliverables with strong attention to detailCoordinates with internal marketing team members, subject matter experts, and stakeholders to move projects forwardHelps organize digital assets, website requests, campaign materials, reporting documents, and project recordsSupports quality control by reviewing materials for accuracy, consistency, formatting, and brand alignmentCommunicates project status, updates, questions, and potential roadblocks in a timely mannerContributes to a collaborative, solutions-oriented marketing team environmentRequirementsBachelor's degree in Marketing, Communications, Digital Marketing, Business, Public Relations, or related field preferred.Minimum of 2 years of experience in digital marketing, website management, SEO strategy, content creation, social media engagement, or marketing coordination.Experience supporting website updates, social media content, SEO initiatives, and digital reportingExperience with content management systems such as WordPress or similar platformsExperience managing multiple concurrent projects or requests in a collaborative environmentProficiency with Microsoft Office Suite and TeamsExperience with social media scheduling and reporting platformsFamiliarity with UTM tracking, campaign URLs, and digital reporting best practicesExperience working in B2B, construction, industrial, manufacturing, engineering, or professional services environments preferredCompetenciesExcellent written and verbal communication skills, with the ability to create clear, engaging, and professional marketing content across digital and print platformsExcellent proofreading, editing, and organizational skills with strong attention to detailAbility to communicate effectively with internal teams, external partners, and vendors in a collaborative environmentStrong interpersonal skills with the ability to manage multiple priorities, respond professionally, and adapt communication styles to different audiencesBasic to intermediate math and analytical skills, including the ability to interpret data, track metrics, and manage marketing reports and budgetsAbility to use Google Analytics, Google Search Console, Google Tag Manager, or similar reporting toolsAbility to define problems, collect information, establish facts, and draw valid conclusionsAbility to exercise sound judgment, prioritize tasks, and make informed decisions in a fast-paced environmentStrong analytical thinking skills with the ability to interpret data, evaluate outcomes, and support strategic marketing decisionsAt Baker Construction, we welcome those who are driven to make things happen. Your tenacity will be rewarded with great pay, excellent benefits, and opportunities to make your mark. This is an opportunity to own your future while working alongside co‑workers who are united in our purpose to build better structures and better lives. Go further with an industry leader that puts people first, honors its word, and has the grit to achieve greatness.Baker is an EOE Disability/Veterans Employer.Applicants with physical and/or mental disabilities who require a reasonable accommodation for any or part of the application process may make their requests known by emailing hrtech@sharedservices.cc or calling 1-513-539-4000 and asking for HR.#J-18808-Ljbffr