About Us
Founded in 1908, Merz is a successful, family-owned specialty healthcare company with a rich history. As a leading global aesthetics business, our award-winning portfolio of injectables, devices, and skincare products empowers healthcare professionals to enhance confidence through aesthetic medicine. Our purpose is to fuel confidence by helping people look better, feel better, and live better. We believe you do not have to choose between living life and making a living. Live your best life with Merz Aesthetics.
A Brief Overview
The Marketing Coordinator will support the execution of the Ultherapy Brand Strategy with a specific focus on direct-to-consumer (DTC) marketing initiatives. This role is responsible for coordinating and optimizing consumer-facing marketing programs, including website content, social media, digital advertising, paid media campaigns, influencer and partnership activations, and other consumer engagement efforts.Working in close partnership with HCP marketing, the Marketing Coordinator will help ensure a seamless and consistent brand experience across consumer and provider audiences, supporting sustained growth of the Ultherapy brand. This role will monitor and report on campaign performance, consumer engagement metrics, and key business outcomes to inform optimization recommendations and future marketing activities. The Marketing Coordinator will also coordinate agency deliverables, support internal review and approval processes, track campaign execution, and provide regular updates to cross-functional stakeholders.
What You Will Do
The development and execution of marketing materials and brand content
Coordinate the development and execution of marketing campaign materials, including copy and creative, in partnership with cross-functional stakeholders across websites, print, social media, and digital channels
Support the planning, execution, and tracking of influencer, partnership, and ambassador activities to drive consumer awareness and engagement
Work with Veeva Vault coordinator to ensure Promotional Review Committee oversight; and oversee production process as well as rollout to stakeholders
Launch finished materials for stakeholder usage, inclusive of uploading to various online portals, field communications, and sharing documents with other internal teams for consistent use
Track and communicate monthly reporting on material utilization, campaign performance, and inventory management to support business decision-making
Support the Director of Brand Marketing - Device in the development and execution of strategic initiatives, including project planning, launch readiness, and campaign activation
Maintain proactive communication with the Director of Brand Marketing - Device regarding project status, opportunities, risks, and recommended solutions
Monitor, analyze, and report on key DTC marketing metrics, including awareness, engagement, website performance, lead generation, conversion, and retention to identify optimization opportunities
Partner with agency and analytics teams to evaluate campaign effectiveness and identify opportunities to improve performance against established KPIs
Maintain campaign dashboards and provide regular performance updates and insights to key stakeholders
Support consumer acquisition, engagement, conversion, retention, and advocacy initiatives across the customer journey to drive awareness and consideration of Ultherapy PRIME
Agency and Cross-Functional Stakeholder Management
Support and manage all communication with agency partners and relevant cross-functional stakeholders, such as creative agency, medical affairs, and legal
Manage development and launch timeline/deadlines, actively communicate with relevant stakeholders on progress and completion
Support Ultherapy Brand team as needed, inclusive of contract submissions and invoice routing
Partner with agencies to deliver best in class services / support
Support tracking of marketing budgets, purchase orders, and agency expenditures to ensure alignment with approved plans.
Market Insights, Analytics, and Competitive Intelligence
Monitor consumer behavior, market trends, competitive activity, and emerging opportunities within the aesthetics category to inform DTC marketing recommendations and campaign optimization
Develop comprehensive agency and project briefs that clearly define business objectives, target audiences, key messaging, success metrics, and desired consumer actions
Monitor industry trends, emerging digital marketing best practices, and new consumer engagement opportunities to support continuous innovation and brand growth.
Other duties as assigned and functional skills
Provide systematic and dependable follow-up, as well as a high level of organization and preparedness
Ability to work collaboratively in a team environment with a spirit of cooperation and as a relationship builder
Demonstrates strong written and verbal communication skills, including development of project briefs, performance summaries, stakeholder updates, and presentations
Demonstrates strong business acumen, sound judgment, proactive problem-solving skills, and the ability to effectively manage multiple projects in a fast-paced environment
Minimum Requirements
Preferred Qualifications
Technical & Functional Skills
| Location | Raleigh, NC |