OverviewJoin to apply for the Marketing Coordinator role at Inside Higher Ed .Position open: 08/14/2025 – Close: 09/16/2025. FTE: 1.000. Work hours: 8 A.M. – 5 P.M., M-F; weekend or evenings as required for events.About the UniversityLocated in North Carolina's third largest city, UNC Greensboro is among the most diverse, learner-centered public research universities in the state, with 18,000 students in eight colleges and schools pursuing more than 150 undergraduate programs and over 200 graduate programs. UNCG is recognized for academic excellence, access, and affordability.Position DetailsPosition Type: StaffFunctional Title: Marketing CoordinatorPosition Classification Title: Public Communications SpecialistCareer Banded Title: Public Communications SpecialistOpen Date: 08/14/2025Close Date: 09/16/2025ResponsibilitiesContent Development (Writing, Editing) : Develop compelling and accurate written content for web, digital and print communications to engage prospective undergraduate Bryan School students and support strategic goals. Proofread and copy edit Bryan School marketing materials. Identify story opportunities and conduct interviews as needed with faculty, students, alumni, and other stakeholders. Other related duties, as assigned.Marketing Communications Plans : Collaborate with the Bryan School marketing team and stakeholders to develop marketing and communications calendars. Help develop and implement paid marketing campaigns. Leverage social media platforms, email marketing tools, and other channels to engage prospective students. Other related duties, as assigned.Promotional Materials (Design and Multimedia) : Create attractive, brand-compliant promotional materials for print and web. Design materials for paid advertisements, social media, the web, and other communications. Identify opportunities to capture and share stories through photo and video; edit content for social media, web, and other communications. Other related duties, as assigned.Analytics/Reporting : Measure the effectiveness of marketing campaigns and content by collaborating with the Bryan School marketing team and campus stakeholders to gather data and create reports on efficacy.General Program Support : Complete administrative tasks as needed (scheduling meetings, responding to internal customers, etc.). Other related duties, as assigned.QualificationsMinimum Qualifications : Bachelor's degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be from appropriately accredited institutions.Preferred Qualifications :Bachelor's degree in marketing, communications, journalism, or businessMinimum of 2 years of related industry experienceAbility to create content for and report on the efficacy of digital marketing, email, web, and social mediaExcellent written, verbal, and interpersonal communication skillsExperience with graphic design and video editing tools such as Illustrator, Photoshop, InDesign, and Premiere preferredProject management experienceExperience with CRM platformsAdditional InformationRecruitment Range: $51,500 - $54,843Org #-Department: Dean's Office - BE - 11801FTE: 1.000FLSA: Non-ExemptOpen to Close Dates, etc.: Noted above in Open Date / Close DateRequired Application MaterialsResumeCover letter detailing personal qualifications as they relate to the positionLink to a professional portfolioWriting samplesList of references (at least three), including name, company, type of reference, email, and phoneApplicants must complete and submit an electronic application in full detail for employment to be considered. Mailed resumes will not be accepted. Applications are not successfully submitted until an online confirmation number is received.NoteReferral and additional job postings may be listed for related roles in Greensboro, NC.#J-18808-Ljbffr