Marketing Coordinator

Work where every moment matters.
Every day, more than 40,000 Hartford HealthCare colleagues come to work with one thing in common: Pride in what we do, knowing every moment matters here. We invite you to become part of Connecticut's most comprehensive healthcare network
The Marketing Coordinator plays a vital role in tracking and organizing the workflow and deployment of all creative assets for MarComm strategic projects and initiatives. The Marketing Coordinator manages the workflow of all creative jobs, organizes assets and creative materials, and ensures the HHC brand is accurately represented and consistent in all the creative work produced and executed on. The Marketing Coordinator also assists in developing creative briefs to ensure alignment with campaign objectives and system-wide and institute priorities. Responsibilities include but are not limited to the following:
• Coordinate and track the development, review, and delivery of marketing assets needed across the system, ensuring alignment with brand guidelines and all specifications needed.
• Serve as a liaison between marketing, design, and external vendors to manage timelines, feedback, and approvals for creative deliverables
• Maintain and organize a centralized digital asset management system to ensure easy access to current and approved marketing materials.
• Support in the launch of marketing and advertising campaigns by packaging and trafficking creative assets tailored
• Assist in the ideation and organization of creative briefs for marketing and advertising campaigns.
• Ensure all creative content meets correct specifications for delivery, including file formats, resolution, and sizes.
• Develop an understanding of the HHC brand guidelines including colors, fonts, logo tiers, design elements including imagery and graphic elements, voice and tone.
• Stay informed on industry trends and platform updates to proactively adjust asset requirements and marketing strategies.

Qualifications:

Education:
• Bachelor's Degree is required.
Experience:
• 1 year of experience in marketing, advertising or related field
• Healthcare experience is helpful, though other industry experience will be considered.
Critical Success Factors:

• Microsoft Office Suite (Excel, PowerPoint and Word): Firm understanding
  
• Adobe Creative Suite (Illustrator, InDesign, Photoshop): Basic understanding
  
• Proficient in using digital asset management (DAM) systems.
  
• Maintain an organized digital asset library, streamlining access to up-to-date marketing materials, and ensure brand consistency.
  
• Familiar with file formats, resolution standards, and sizing requirements for digital and print media.
  
• Comfortable working with project management tools to track asset development and approvals.
  
• Understand and communicate creative specifications to design teams without needing to execute design work directly.
  
• Review creative deliverables to ensure alignment with campaign goals, platform specifications, and brand
  
• Adapt asset requests to meet the technical requirements of various platforms (e.g., Instagram, email, website banners).