Marketing Coordinator

JOB RESPONSIBILITIES

• Develop and implement a marketing strategy according to agency objectives and budget.
• Organize and coordinate marketing activities and events, both internal and external.
• Ensure brand consistency through all marketing channels including, but not limited to advertising; logo ownership and use; social media, website, and online presence; marketing materials; and internal/external communications.
• Serve as the agency liaison to MyMichigan Health, coordinating and ensuring that MidMichigan Community Health Services marketing initiatives are appropriately aligned.
• Final approval for marketing and branding before public release.

JOB REQUIREMENTS

• Knowledge of, and experience with data collection, entry, management, and interpretation. Excellent written and proofreading, verbal and listening skills.
• Demonstrated ability to communicate effectively and to project a positive image in presentations and public speaking.
• Possesses positive interpersonal and mediation skills.
• Detail oriented, highly organized and able to multi-task projects and demonstrated computer skills. Must have an ability to work well under pressure and within strict deadlines. Excellent retention, memory, and professional demeanor.
• Strong writing skills with specific experience in the areas of developing, implementing and maintaining policies, procedures and training in a healthcare environment.
• Strong communication, interpersonal and presentation skills, working with both internal and external individuals and entities.
• Analytic and program management, leadership and team building. Strong computer skills, including Excel, Word, and PowerPoint.

EDUCATIONAL REQUIREMENTS

• Bachelor's degree in related field required.
• Minimum of two years of professional work experience, including demonstrated ability to create and develop marketing media and resources.

PHYSICAL/MENTAL REQUIREMENTS AND TYPICAL WORKING CONDITIONS

The work environment, physical and mental demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions:

• Frequently able to move freely about facility with or without an assisted device, and must be able to perform the functions of the job as outlined in the job description.
• Overall dexterity is required including frequent handling, reaching, grasping, ability to address multiple complex problems simultaneously without loss of efficiency or accuracy.
• Constantly required to sit/stand/walk for long periods of time, ability to learn, remember, focus, categories, and integrate information for decision making, problem-solving and comprehending.
• Works in an office in a clinic environment with minimal exposure to noise, temperature discomfort and lighting inadequacies.

OTHER DUTIES

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

INTRODUCTION

The primary objective of this position is to be the lead role in marketing activities for MidMichigan Community Health Service. The Marketing Manager will organize, coordinate and manage marketing activities for MidMichigan Community Health Services.