Adobe Product Family, Advertising, Brand Marketing (Branding), Calendar Management, Campaigns, Child Development, Communication Skills, Community and Social Services, Competitive Analysis/Strategy, Content Development, Copy Writing, Data Entry, Detail Oriented, Documentation, Email Campaign, Google Analytics, Higher Education, Information Technology & Information Systems, Interpersonal Skills, Intranet, Keyword Research, Lead Generation, Leadership, Marketing, Marketing Campaign, Marketing Communications, Marketing Strategy, Mentoring, Microsoft Excel, Microsoft Office, Microsoft PowerPoint, Nonprofit, Online Advertising, Online Marketing, Organizational Skills, Power Amplifier, Project/Program Management, Reporting Dashboards, Search Engine Optimization (SEO), Social Media, Social Work, Software Design, Team Player, Web Design, Web Programming, Website Management
Job Summary:
This internship position provides routine support to the marketing team. The marketing team supports all marketing to external audiences for the graduate school, professional development and institutional advancement. It is inclusive of our web properties - www.erikson.edu, the Intranet, lead generation sites, and a student information system site. This role will work in collaboration with Marketing and Communications, Admissions and IT departments.
Roles & Responsibilities:
Supports the team's projects and programs including:
- Support SEO and AEO efforts through content creation, keyword research; updating content on third-party sites
- Support execution of integrated marketing campaigns including drafting and deploying email campaigns, boosting social media posts
- Collaborate with Marketing Manager and/or Web Developer on design projects
- Coordinate website and collateral content audit and assist with updates to website and marketing assets
- Manage outreach to students, faculty and alums for any research, branding & marketing projects
- Enter and update events, images and institutional information in a partner website to ensure accurate and engaging representation
- Maintain marketing calendars, campaign trackers, and documentation
- Creation of and data entry into performance dashboards related to paid advertising, website performance, email performance and integrated marketing campaigns (Excel spreadsheets, PowerPoint, etc.)
- Research advertising and sponsorship opportunities for degree programs and professional development
- Complete competitive analysis for degree programs and professional development offerings
- Other duties as assigned
Learning & Development
- Hands-on experience with full campaign lifecycle (planning execution analytics)
- Exposure to higher education and nonprofit marketing strategy
- Portfolio development through participation in major institutional campaigns
- Mentorship from marketing and communications leadership
Qualifications:
- Current undergraduate (junior or senior)/graduate student or recent graduate in Marketing, Communications, Design or related field.
- Proficiency in use of Microsoft Office Suite and Excel
- Strong project management skills
- Accuracy and attention to detail
- Excellent communication and interpersonal skills
- Marketing, communications, social media, copywriting/content creation experience a plus
- Experience with design software like Canva and Adobe is a plus.
- Ability to work independently and as part of a team
- Keeps abreast of marketing and design trends
- Experience with Google Analytics a plus
Erikson is open to individual candidates from all backgrounds and experiences. Candidates should apply whether or not they feel that they meet all the requirements or qualifications for the position. We are looking forward to having exciting conversations with engaging candidates and will welcome your application.
About Erikson Institute
We are the premier early childhood development organization committed to ensuring that all children have equitable opportunities to realize their potential.
Erikson Institute's graduate school uniquely prepares child development, education, and social work leaders to improve the lives of young children and their families. Our impact and influence are further amplified through our innovative academic programs, applied research, direct services in the community, and advocacy and policy and leadership.
Erikson Institute is an equal opportunity employer. We consider all applicants for employment without regard to race, color, religion, national or ethnic origin, sexual orientation, marital status, age, disability, veteran status, family responsibilities, or any other classes protected by federal, state, or local laws. In addition, Erikson Institute provides reasonable accommodations to qualified individuals with disabilities in accordance with the Americans With Disabilities Act and applicable state and local laws (including during the application or hiring process).
To learn more, please visit our web site at www.erikson.edu