Overview: Abhyasa Academy is seeking a self motivated , hands-on, business-to-business marketer to focus on K-12 school and public library customers. The Marketing Coordinator is responsible for coordinating all activities related to developing and executing marketing campaigns and creating collateral materials to support our field sales team.
Position Responsibilities:
Manage the execution of all marketing programs including advertising, direct mail, email, trade shows, and conferences for the library and K-12 school markets.
Develop highly impactful presentations to support critical sales meetings.
Continuously refine our product and company messaging
Collaborate with various marketing and account management functions including public/press relations, social media, and client services to create marketing programs and support materials for our existing clients
Conduct formal and informal market research, in addition to managing existing advisory panels
Position Requirements:
Successful track record of creating and executing marketing programs within a budget.
2 years of relevant K-12 market experience preferred
Strong organizational and project management skills.
Experience with community-based programs and tactics is a strong plus.
Bachelors Degree in Marketing, Business, Education or a related field is required