Overview Digital Marketing Coordinator - CRM & Audience DevelopmentLos Angeles, CA - Hybrid6-month contract with possible extensionFull Time - 40 hours/weekOur major Entertainment client is looking for a CRM Coordinator to help acquire and retain audiences across digital and social platforms. This person will manage paid media campaigns to increase app installs and newsletter signups, in addition to sending newsletters and push notifications. The ideal candidate is detail oriented and editorial or creative with experience designing graphics & writing copy. They're comfortable pulling data to make informed decisions and optimize content across platforms, as well as manage multiple projects and testing plans at once.Responsibilities Send newsletters and push notifications, working with editorial and commerce on priorities and content calendar planningCreate ads and optimize paid media campaigns for app downloads and subscription signups, testing and optimizing audiences and creative to improve ROAS performanceAssist with programming commerce and news landing pages to maximize search visibility and engagement, paying close attention to tentpole and marketing prioritiesProcess paid media and vendor invoices, tracking status and flagging inconsistenciesStay up to date on emerging platforms and trends, sharing emerging platforms and ideas for how to grow new audiences and revenueQualifications BA/BS or equivalent experience in Digital Marketing, Journalism, Communications or similar1 year experience in digital publishing, email marketing, CRM, performance marketing or similar, including some developing digital content and/or paid media strategies for a digital publisherExperience working in an ERP, specifically Salesforce or SailthruExperience working in CMS systemsExperience working with Meta AdsDetail-oriented, organized, and practical project managerExperience creating marketing assets and designs using Canva, Figma or PhotoshopUnderstanding of analytics and metrics, with experience using platforms like Adobe AnalyticsStrong SEO skills and understandingRequired to have background experience with a digital or news publisher, media or commerce brands, or digital subscriptions.Thrive in a fast-paced environment where you can test, learn and execute quicklyEntrepreneurial spirit with a drive to constantly learn and grow within a nimble team who believes in collaboration and having fun#J-18808-Ljbffr