Title: Marketing Coordinator
Introduction: Mission Hotels (Powered by Anchor Investments) owns and operates Nashville's top 3 most highly reviewed boutique hotels (The Russell, The Gallatin, and 506 Lofts) and gives away the majority of its profits to those experiencing homelessness.
Role Overview: Create lasting impact by building Mission Hotels into a recognized hospitality brand, driving direct revenue through innovative marketing, and ultimately maximizing our ability to support those experiencing homelessness. Success means increasing direct bookings, occupancy, and length of stay while balancing OTA (online travel agency) ads, partnerships, social media, and any other creative marketing efforts.
Ideal Candidate Profile
Takes initiative and treats projects as their own business venture
Views challenges as learning opportunities
Radiates contagious enthusiasm and forms genuine connections with others
Makes confident decisions while appreciating team support
Thrives on innovation and creative problem-solving
Balances strategic thinking with hands-on execution
Takes ownership while knowing when to seek guidance
Resonates with "To whom much is given, much is required"
Key Responsibilities
Marketing Strategy & Execution
Drive ROAS through Google/Meta campaign optimization and budget management
Develop data-driven quarterly marketing strategies across all channels
Create engaging social media content and manage community growth
Design and optimize email marketing campaigns for conversion
Build strategic partnerships with local businesses and influencers
Maintain OTA relationships while focusing on direct booking growth
Website & Analytics
Lead conversion rate optimization initiatives
Monitor and analyze performance metrics across channels
Implement data-driven improvements to user experience
Manage technical updates and content implementation
Team & Brand Leadership
Mentor marketing intern team and drive development
Ensure consistent brand voice across all channels
Create and execute content calendar aligned with objectives
Collaborate on pricing and promotion strategies
Manage brand assets and marketing materialsQualifications
1-5+ years digital marketing experience with success in:
Paid advertising campaign management
Social media strategy
Email marketing automation
Website optimization and analytics
Strong data analysis capabilities
Excellence in copywriting
Ai experience and a huge desire to use Ai to automate work and improve processes
Demonstrated ability to learn quickly
Nice to Haves
Hospitality industry marketing experience
Experience in startup environments
Basic HTML/CSS and design tool proficiency
Familiarity with hotel platforms
Strategic partnerships background
Our Values
Team > Self
Aggressive Learning
Drive & Ownership Mentality
Give It Away
Relentless Optimism
Fun Matters
Work Environment & Benefits
Based in Nashville hotel properties
EOS (Entrepreneur Operating System) workplace
Freedom to test ideas
Salary: $50,000 - $60,000
Health/Dental/Vision & HSA contributions
Generous PTO and Paid Holidays
$2,000 Annual Charitable Donation & Professional Development Allowance
What Makes This Role Special
Own marketing budget and make real decisions
Experiment and scale what works
You get to lead a department and make decisions. We need a confident decision maker
Build authentic Nashville community relationships
Create processes that drive results
Make tangible impact through our mission
EOE
We are an equal opportunity employer and all qualified applicants will receive
consideration for employment without regard to race, color, religion, sex,
national origin, disability status, protected veteran status, or any other
characteristic protected by law.
At Vervic Human Capital Solutions, we offer comprehensive human resources and recruiting solutions across the U.S. Our expertise allows us to provide end-to-end HR and talent management services, ensuring your organization has the right people and processes in place to thrive.