Marketing Coordinator

Jobtailor

New Berlin, WI

JOB DETAILS
SKILLS
A/B Testing, Banner Advertising, Best Practices, Blog, Campaigns, Communication Skills, Content Development, Content Management Systems (CMS), Customer Support/Service, Detail Oriented, Documentation, Email Marketing, Embedded Systems, Financial Trend Analysis, Google Search Engine, Keyword Research, Marketing, Multiplatform/Cross-Platform, Multitasking, Online Marketing, Organizational Skills, Performance Metrics, Presentation/Verbal Skills, Pricing, Problem Solving Skills, Project/Program Management, Reporting Dashboards, Search Engine Optimization (SEO), Technical Support, Test Plan/Schedule, Time Management, Trend Analysis, User Interface/Experience (UI/UX), Web Site Monitoring, Website Conversion, Website Traffic, Wordpress, Writing Skills
LOCATION
New Berlin, WI
POSTED
Today

ResponsibilitiesPlan, create, and publish content updates across 7+ websites to keep messaging seasonally relevant, accurate, and optimized for the customer experienceManage product listings, landing pages, banners, and promotional content to support campaigns and seasonal initiativesMonitor competitor websites regularly, tracking promotions, pricing, content changes, and UX trends to ensure Artemax remains competitiveTroubleshoot site and order issues in partnership with Production, Customer Service, and IT, escalating and resolving problems in a timely mannerOversee the customer review program, monitoring and responding to feedback across platforms to protect and enhance brand reputationBuild and maintain regular reporting on website KPIs including traffic, conversion rate, average order value, bounce rate, and revenue, using GA4 and other reporting toolsUse behavior analytics tools such as HotJar and GA4 to identify friction points and drop‑off areas within the customer journey, translating findings into actionable recommendationsSupport ongoing A/B and multivariate testing initiatives for site content, copy, and page layouts, documenting results and sharing insights with stakeholdersPresent monthly digital performance summaries to the marketing team, highlighting trends, wins, and areas for improvementExecute day-to-day SEO tasks including keyword research, on-page optimization, meta tag management, internal linking, and technical SEO audits across all websitesPartner with 3rd party to ensure SEO best practices are embedded in copy, blogs, landing pages, and site architectureRequirementsBachelor's degree in Marketing, Business, or related field (or equivalent experience)1–3 years of experience in digital marketing, e‑commerce, or a related fieldHands‑on experience with a CMS such as Shopify, WordPress, or similar platform requiredWorking knowledge of GA4 or similar analytics platforms; experience building dashboards or reports is a plusSelf‑starter who can manage multiple priorities simultaneously, meet deadlines, and work independently with minimal supervisionStrong organizational and project management skills, with the ability to thrive in a fast‑paced, multi‑site e‑commerce environmentExcellent written and verbal communication skills; comfortable collaborating with cross‑functional teams including IT, Customer Service, and ProductionBasic familiarity with SEO tools such as Google Search Console, SEMrush, or Moz is a plusStrong attention to detail and a commitment to accuracy in content publishing, data reporting, and brand consistencyExperience with email marketing platforms (Klaviyo, Mailchimp, or similar) is a plus.#J-18808-Ljbffr

About the Company

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Jobtailor