Essential Job Functions:
• Provide marketing support to JSS departments
• Manage department-wide marketing plan and events calendar
• Conduct daily review of past, current, and future events
• Update monthly newsletter
• Identify delivery methods for state-wide distribution of the newsletter to military unit leaders, families, veterans, reservists, and guardsmen
• Conduct a daily update of social media postings (Facebook, Instagram, Twitter, and Guard Knowledge Online)
• Maintain internal military personnel relationships to further increase reach of information and delivery to targeted audiences
• Work with each department to improve partner programs that will benefit military personnel
• Promote event announcements through social media resources and internal means
• Provide onsite marketing support at coordinated events
• Develop and design layouts and illustrations consistent with the National Guard branding requirements
• Develop programs to measure the effectiveness of advertising and marketing programs
• Design, build, and maintain the website for strategically planned current and future advertising, marketing, and informational needs
• Ensures websites contain approved information daily or as needed which supports strategic goals and messages of internal and external programs
Education/Certifications:
• Associate degree, or higher, or a proven 3-5 years of relevant marketing experience
Required Knowledge/Experience:
• A strong working knowledge of Adobe Suite
• Experience working with Adobe Illustrator, Adobe Photoshop, and Adobe InDesign
Preferred Knowledge/Experience:
• Previous experience working with JSS and the National Guard
• Previous experience with marketing and advertising
• Strong organizational, analytical, and problem-solving skills
• Excellent written and oral communication skills
• Ability to work both independently and effectively in teams
Other Responsibilities:
• Perform other tasks consistent with the goals and objectives of the department/contract
• Perform other duties as assigned
NOTE: Must comply with all federal COVID-19 related vaccination and testing requirements, including, but not limited to, those set out in Executive Order 14042