Marketing Coordinator

InnovaCare Management Services Company, LLC

Essential Job Functions

• Develop and design engaging content for all social media platforms, ensuring brand consistency and audience engagement.
• Coordinate, manage, and support all aspects of marketing events, including planning, logistics, promotion, and post-event follow-up.
• Utilize creative software platforms such as Canva, Adobe Creative Suite, and similar design tools to produce marketing materials.
• Create, edit, and produce video content for digital marketing campaigns and brand awareness initiatives.
• Develop, publish, and manage podcast content, including production coordination and distribution.
• Create and maintain blog and vlog content that supports organizational marketing objectives and thought leadership initiatives.
• Develop and update website content to ensure accuracy, relevance, and alignment with marketing strategies.
• Design, produce, and coordinate printing of marketing collateral, including flyers, brochures, presentations, and promotional materials.
• Build professional presentations for internal and external stakeholders.
• Maintain and enforce corporate brand standards across all marketing channels and communications.
• Demonstrate an understanding of healthcare industry business models, market dynamics, and customer engagement strategies.
• Operate as a self-starter with strong organizational, project management, and time management skills.
• Regularly evaluate marketing platforms, tools, and technologies, providing recommendations for improvements, updates, and optimization.
• Analyze marketing metrics, market trends, and campaign performance to support data-driven decision-making.
• Assist in the development and execution of marketing strategies, content calendars, and campaign plans.
• Contribute to the creation and implementation of integrated omni-channel marketing strategies that drive brand awareness and business growth.
• Manage marketing initiatives across multiple brands while maintaining consistent messaging and brand integrity.
• Collaborate cross-functionally with internal teams, vendors, and external partners to execute marketing programs and achieve organizational goals.

Minimum Required Education, Experience & Skills

• Bachelor’s degree preferred or at least one to two years in the marketing field.
• Excellent knowledge of marketing strategies and implementation.
• Knowledge of the medical facility you are working in or the respective healthcare clients.
• Excellent organizational skills.
• Strong oral and written communication skills.
• Excellent interpersonal skills.
• Ability to meet deadlines and targets.
• Ability to understand and analyze market data.
• Well organized and detail oriented.

The information listed above is not comprehensive of all duties/responsibilities performed. This job description is not an employment agreement or contract. Management has the exclusive right to alter this job description at any time without notice.

Innovacare participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.