Marketing Coordinator

THIS POSITION IS NOT REMOTE, IT IS 100% IN OFFICE

Job Summary

We are looking for a creative, organized, and data-minded Marketing Coordinator to support the planning, execution, quality assurance, and reporting of marketing campaigns across multiple channels. Reporting to the Director of Marketing, this role will own important day-to-day marketing functions while working closely with marketing leadership for strategy, ideation, complex data analysis, industry context, and target audience direction.

This is not a role where one person is expected to run the full marketing program alone. Instead, the Marketing Coordinator will take ownership of defined areas such as email marketing, social media coordination, campaign QA, marketing calendar support, vendor follow-through, and recurring reporting tasks. The ideal candidate can execute reliably, stay organized, and bring thoughtful observations or opportunities forward based on what they are seeing in campaign results, customer engagement, ServiceTitan/CRM activity, job mix, seasonality, and market trends.

Success in this role requires a balance of creativity, precision, curiosity, and follow-through. The right person will be comfortable moving between content creation, email builds, social scheduling, proofreading, vendor coordination, report preparation, and basic performance analysis. They should be eager to learn the home services business, understand what drives demand across HVAC, Plumbing, Restoration, and related service lines, and look for ways marketing can better support business needs.

Essential Duties and Responsibilities

Key Responsibilities

Channel Ownership and Marketing Execution

• Own day-to-day execution for assigned marketing functions, especially email marketing, social media
• coordination, content scheduling, and campaign QA.
• Assist in executing marketing campaigns across digital, print, email, radio, social, direct mail, sponsorship, and community channels.
• Maintain the marketing calendar and help ensure campaign timelines, approvals, deadlines, and launch
• checklists are met.
• Coordinate campaign deliverables with internal departments, including HVAC, Plumbing, Restoration, Customer Service, Dispatch, and Operations.
• Support sponsorship activations and seasonal promotions, including sports partnerships, community events, service-line campaigns, and local brand initiatives.
• Help organize campaign details such as offers, expiration dates, service-line priorities, creative versions, audience segments, tracking needs, and final approvals.

Email Marketing Ownership

• Build, update, schedule, and QA email campaigns in ServiceTitan and/or third-party email platforms.
• Help manage email calendars, audience segments, campaign lists, service-line messaging, and recurring email workflows.
• Use available customer, job, and campaign data to suggest email topics, timing, segmentation opportunities, or gaps to review with marketing leadership.
• Check all email campaign details before launch, including copy, links, tracking, phone numbers, offers, expiration dates, audience segments, formatting, and approvals.

• Assist with campaign recaps by tracking sends, opens, clicks, booked jobs, lead quality, and other available performance indicators.

Social Media and Content Support

• Schedule and post content to Facebook, Instagram, LinkedIn, YouTube Shorts, and other approved platforms.
• Support both paid and organic social media efforts through content preparation, scheduling, QA, community monitoring, and performance tracking.
• Research trends, hashtags, local topics, competitor activity, customer questions, seasonal needs, and content opportunities relevant to home services and the San Diego market.
• Write, proofread, and edit content for email, blog posts, landing pages, flyers, direct mail, technician handouts, and social media.
• Assist with concepting and executing short-form content, reels, technician spotlights, customer education content, and seasonal service-line messages.
• Monitor comments, messages, reviews, and community conversations, and flag items for internal review when needed.

Campaign Reporting, Data Curiosity, and Opportunity Identification

• Pull and organize basic campaign performance data from platforms such as ServiceTitan, Google Ads, social media platforms, email tools, and other reporting sources.
• Assist in preparing campaign recap reports for the Director of Marketing, including key metrics, results, trends, takeaways, and follow-up questions.
• Develop fluency in ServiceTitan/CRM reporting and use available data to understand customer behavior, job mix, lead sources, service-line demand, campaign response, and seasonal opportunities.
• Look for opportunities or gaps in marketing activity and bring forward practical recommendations, such as email campaign ideas, audience segments, content needs, or service-line messaging opportunities.
• Track campaign performance by channel, service line, offer, audience, and seasonality where applicable.
• Help identify patterns in campaign results, lead volume, booking trends, customer engagement, creative performance, and operational feedback.

Quality Assurance and Marketing Operations

• Support quality assurance before campaigns launch, including proofreading copy, checking phone numbers, links, tracking codes, offers, expiration dates, landing pages, forms, audience segments, and final creative files.
• Maintain marketing budget trackers, vendor invoice records, campaign folders, brand assets, image libraries, and historical performance files.
• Collect, organize, and update technician bios, testimonials, customer-facing copy, photo libraries, video assets, and brand materials.
• Create light design work in Canva, Adobe Express, or similar tools for internal flyers, social posts,
• presentations, handouts, and campaign assets.
• Ensure marketing materials are accurate, brand-aligned, and appropriate for the intended audience, channel, offer, and service line.

Direct Mail, Community, Reputation, and Vendor Support

• Assist with direct mail campaign execution, including postcard edits, proofing, printer coordination, mailing lists, and USPS EDDM submissions.
• Support the growth of community engagement strategies on platforms such as Reddit, Nextdoor, Facebook Groups, and other local community channels as appropriate.
• Help identify local community threads, events, sponsorship opportunities, customer stories, and neighborhood conversations where the brand may participate.
• Track vendor deliverables, deadlines, proofs, invoices, campaign assets, and approvals for media, promotional items, printers, sponsorships, and creative partners.
• Support communication and organization for ongoing vendor projects, including status updates, deliverable tracking, asset collection, and follow-up items.

Minimum Qualifications

• 1-3 years of marketing, communications, agency, or in-house marketing experience.
• Experience working in a CRM. ServiceTitan is a strong plus. Experience with platforms such as HubSpot, Salesforce, Microsoft Dynamics, Zoho, Pipedrive, Jobber, Housecall Pro, Service Fusion, FieldEdge, or Workiz is also valued.
• Strong writing, editing, proofreading, and quality assurance skills.
• Comfortable working with campaign data, marketing reports, spreadsheets, and performance metrics.
• Curious and proactive; able to identify basic trends, gaps, opportunities, and follow-up questions from available data or campaign activity.
• Able to summarize results clearly and bring practical recommendations to marketing leadership.
• Familiarity with social media platforms, content creation, and both paid and organic social media support.
• Basic design skills using Canva, Adobe Express, or similar tools.
• Proficiency in Microsoft Office and/or Google Workspace, especially spreadsheets and shared documents.
• Highly organized, detail-oriented, and able to manage multiple projects, deadlines, vendors, and internal requests at once.
• Collaborative, flexible, and comfortable receiving strategic direction while owning assigned tasks through completion.
• Experience supporting email marketing, campaign reporting, marketing operations, lead-generation campaigns, or home services marketing preferred.

Physical Demands and Work Environment

Physical Demands:

• Must be able to lift, push, pull, and/or move up to 25 pounds. Regularly required to sit, walk, stand, stoop, bend, squat, open doors, and climb/ descend stairs
• Operate standard office equipment (computers, phones, copier, fax machine or scanner)
• Moderate lifting may be required (15-20) pounds
• Ability to work more than 40 hours per work week and up to 12 hours per day