Position OverviewWe are seeking a motivated and detail‑oriented Marketing Coordinator to join our team. This individual will play a key role in managing and coordinating marketing efforts across internal teams and external agency partners. The ideal candidate is a strong communicator with a creative mindset, solid organizational skills, and a working knowledge of modern marketing strategies—particularly within B2B and industrial markets.Key ResponsibilitiesAgency & Campaign ManagementManage and coordinate relationships with external, industry‑specific marketing agenciesCoordinate and oversee large‑scale marketing campaigns across multiple partner firmsReview and approve editorial and marketing content produced by external teamsPlan and manage time‑sensitive marketing campaigns from conception through executionConnect external agency teams with internal subject‑matter expertsMaintain consistent brand guidelines and quality standards across all teams and channelsResearch and evaluate potential new agency partnershipsDigital Marketing & Web PresenceOversee external website marketing efforts and collaborate with the web development teamManage multi‑phase website design and development projectsCoordinate SEO strategy review and refinement with external teamsContent & Creative DevelopmentAssist with writing and reviewing short‑ and long‑form content for social media and editorial publicationsDevelop new digital and physical marketing graphics and literatureCollaborate with internal and external teams to conceptualize and produce new marketing materialsEnsure all content adheres to brand guidelines and meets quality and accuracy standardsMaintain an ongoing pipeline of new and refreshed marketing materialsVendor & Physical Materials ManagementCoordinate the procurement of physical marketing materials from vendorsBuild and maintain relationships with current vendors; identify and develop relationships with new vendorsManage physical marketing material inventoryCoordinate with internal and external sales teams on shipment and tracking of physical materialsTrade Shows & EventsOversee planning and execution of company participation in industry trade showsHandle trade show booth space reservations and logisticsCoordinate material shipment to and from eventsDevelop marketing campaigns specific to individual trade show eventsCollaborate with external agencies on event‑surrounding marketing effortsAssist with travel and lodging coordination for attending team membersMaintain, update, and continuously improve trade show materialsManage company sponsorships of industry eventsStrategy & ReportingStay current with emerging marketing strategies, tools, and industry trendsRegularly evaluate the effectiveness of current marketing strategies and campaignsReview campaign performance and relevant KPIs; make data‑informed adjustmentsExercise sound judgment to address underperforming marketing effortsGenerate marketing reports and present findings to company leadershipSupport additional marketing‑related tasks and projects as neededRequirementsRequiredFluent in English with strong written and verbal communication skillsAbility to write, review, and edit short‑ and long‑form content for professional marketing purposesCreative mindset with the ability to generate new and unique ideasExcellent leadership and team management skillsStrong attention to detail and organizational abilitiesEffective time management skills with the ability to manage multiple prioritiesAbility to collaborate across diverse teams and departmentsProficient in Microsoft Office Suite (Word, Excel, Outlook, etc.)Self‑motivated with strong problem‑solving capabilitiesCurrent knowledge of modern marketing methodologies, particularly for B2B sales modelsWillingness and ability to travel domestically and internationallyPreferredPrior experience in a marketing role, preferably at a manufacturer or B2B companyPrior experience in team leadership or managementFormal marketing education from an accredited institution (degree, certification, or equivalent coursework)Experience as a graphic designer or visual content creator in a corporate settingProficiency with Adobe Creative Cloud Suite or comparable design softwareExperience with LinkedIn Ads, Google Ads, or other digital marketing campaign platformsKnowledge of Search Engine Optimization (SEO), keyword strategy, and Generative Engine Optimization (GEO / AI search)Experience with industrial trade shows, including material management and event logisticsProficiency with intermediate or professional‑grade photography and videography equipment#J-18808-Ljbffr