MARKETING COORDINATOR

OverviewThe role of the Marketing Coordinator in the Office of Small Business Innovation will be to support outreach and engagement efforts. Responsibilities include developing content and marketing materials to promote small business support programs, including the State Small Business Credit Initiative (SSBCI). The ideal candidate is customer-service oriented, has experience with graphic design tools, and is passionate about helping small businesses grow and succeed.ResponsibilitiesCreate marketing content across digital and print platforms.Ensure messaging is clear, accessible, and impactful.Proficient in marketing and communications software.Coordinate outreach and assist in planning events, training, and webinars.Engage timely with partners, community, and small business owners.Support website content updates and maintain consistent branding across all materials.Track marketing efforts and assist with basic reporting on campaign outcomes.Support development of communication strategies for visibility and engagement.Maintain organized project files, design assets, and version-controlled content libraries.Support communication on emails from Leadership and Governor's Office.Required Knowledge, Skills, and AbilitiesProficiency with graphic design tools such as Canva, Adobe Illustrator, and Photoshop.Knowledge of marketing, communications, or digital media principles.Understanding of outreach strategies and message development for public-facings programs.Strong written and verbal communication skills.Ability to design visually compelling materials tailored to target audiences.Strong organizational skills and attention to detail.Ability to track tasks, manage deadlines, and support coordinated outreach efforts.Ability to build positive relationships with small businesses and community partners.Adapt messaging for different platforms and audiences.Capacity to learn program objectives and translate them into effective marketing content.Customer-service mindset with a collaborative and proactive approach.Additional RequirementsAs a condition of pre-employment eligibility, a Level 2 security background screening is required, which consists of fingerprinting and a check of local, state, and national law-enforcement records.Minimum: Duties and responsibilities of this position must be performed at the official work site of the Department. Travel may be required.Preferred QualificationsExperience with graphic design beyond basic tools (e.g., Adobe Creative Suite).Familiarity with web design.Ability to write or edit professional marketing copy.Basic video editing or simple multimedia production skills.Experience supporting outreach, public engagement, or community-focused initiatives.Familiarity with analytics or tracking tools used to measure campaign effectiveness.Strong project coordination or event-support experience.Knowledge of branding principles or visual identity guidelines.BenefitsState Group Insurance coverage options (health, life, dental, vision, and other supplemental options).Highly skilled, professional environment.Opportunities for continuous learning and efficiency improvement.Rewarding experience for reliable, compassionate, and professional employees.LocationTallahassee, Florida.EEO & AccessibilityCandidates requiring a reasonable accommodation, as defined by the Americans with Disabilities Act, must notify the agency hiring authority and/or People First Service Center (1-866-663-4735). Notification to the hiring authority must be made in advance to allow sufficient time to provide the accommodation.The State of Florida supports a Drug-Free workplace. All employees are subject to reasonable suspicion drug testing in accordance with Section 112.0455, F.S., Drug-Free Workplace Act.The State of Florida is an EEO employer.#J-18808-Ljbffr