Company: Shooters WorldLocation: Tampa, FL - Corporate Office with travel to locations (Tampa, The Villages, and Orlando)Employment Type: Full-TimeExperience Level: Mid-Level (3-5 years)Job SummaryThe Marketing Coordinator serves as the internal marketing liaison for Shooters World's retail, range, and training operations. This role manages day-to-day marketing execution, maintains brand consistency across all touchpoints, coordinates with external marketing vendors and partners, and ensures seamless integration between various marketing initiatives and in-house needs. The Marketing Coordinator balances creative production with strategic coordination to support sales growth.What You'll DoMarketing Coordination & Vendor ManagementServe as primary internal contact for marketing vendors, partners, and service providersProvide vendors with product information, SKUs, pricing, sale dates, and promotional details needed for campaigns and creative projectsReview and approve all externally-produced marketing materials for brand consistency, accuracy, and complianceCoordinate timing and integration of external campaigns with in-house marketing activities and store operationsTrack project deliverables and ensure deadlines align with business needsParticipate in strategy sessions to align on goals, messaging, and campaign prioritiesMarketing Strategy & Brand LeadershipDevelop and maintain annual marketing calendar, ensuring alignment across all sales, training, and eventsMaintain consistent branding, messaging, and visual identity across all materials and channelsEnsure compliance with social media advertising policies related to firearms, ammunition, and accessoriesIdentify and pursue co-op advertising opportunities with manufacturer partnersTrack and manage all co-op funds and marketing budgets across locationsIn-House Graphic Design & Content CreationDesign creative materials including flyers, price tags, banners, in-store digital signage, event signage, and promotional graphicsProduce and edit photos and videos for social media, website, and in-store useMaintain organized archives of all creative assets and marketing materialsCreate supplementary graphics and copy to support marketing campaignsSocial Media & Online Presence ManagementManage day-to-day social media presence across all Shooters World platformsCreate and post organic content that complements paid advertising campaignsRespond to customer comments, messages, and inquiries professionally and promptlyDevelop and manage relationships with influencers and content creatorsCapture real-time content showcasing daily operations, new products, staff, and customer experiencesWebsite Support & Digital CoordinationCoordinate website updates including event pages, class schedules, and promotional landing pagesEnsure website content remains accurate and currentMonitor website analytics using Google Analytics and share insights for optimizationManage online class registration and membership sign-up integrationsDigital Marketing & Advertising SupportSupport the planning and execution of digital advertising campaigns (social media ads, Google Ads, email marketing, geofencing)Provide campaign assets, product details, and messaging directionMonitor campaign performance and ROICoordinate with vendors on ad creative, targeting, and optimizationEvents & Community RelationsPlan and promote in-store events, influencer appearances, product demos, and training seminarsCollaborate with store teams to execute well-branded eventsCreate and distribute training calendars for all locationsManage donation certificate program and track all charitable contributionsDevelop relationships with local tourism organizations and community partnersBudgeting, Reporting & ComplianceManage and track marketing budgets for all locationsPrepare monthly reports on campaign results, social media performance, website traffic, and ROIMaintain documentation for co-op reimbursements and vendor invoicesEnsure all marketing activities comply with federal and state firearm advertising laws and social platform policiesRequirementsRequired QualificationsBachelor's degree in Marketing, Communications, Graphic Design, or related field (or equivalent professional experience)3-5 years of marketing experience, preferably in firearms retail, shooting range, or outdoor recreation industriesProficient in Adobe Creative Suite (Illustrator, InDesign, Photoshop, Lightroom)Working knowledge of WordPress (or similar CMS), Google Analytics, and social media management platformsExperience coordinating with external agencies, vendors, or contractorsFamiliar with firearm industry marketing regulations, advertising restrictions, and platform limitationsStrong copywriting, communication, and creative design skillsExcellent organization, project coordination, and time management abilitiesPreferred QualificationsProficiency in Adobe Premiere Pro and After EffectsExperience with email marketing platforms (MailChimp, Constant Contact, etc.)Knowledge of firearms, shooting sports, or outdoor recreationPersonal AttributesHighly motivated, results-oriented self-starter with strong sense of ownershipAbility to meet tight deadlines with minimal supervisionStrong attention to detail with ability to review and approve work for brand consistencyComfortable working both independently and collaboratively with leadership, store teams, and external partnersPassionate about maintaining brand standards and delivering quality workWork Environment & ScheduleThis position operates primarily from our corporate office but requires regular coordination with all Shooters World locations and occasional on-site support for social media content capture, brand compliance verification, major events, and other marketing initiatives. Flexible hours, including occasional evenings or weekends, may be required for events, content creation, or business demands.What We OfferCompensation & BenefitsCompetitive salary commensurate with experienceHealth, dental, vision, short term disability, and life insurance401(k) retirement plan with employer matchPaid time offIndustry PerksSignificant employee discounts on all retail merchandise and firearmsAccess to industry professional pricing and manufacturer pro-deal programsComplimentary range timeFree firearms training coursesTo ApplyPlease submit your resume, portfolio (including graphic design samples and links to social media accounts you've managed), and a brief cover letter explaining your interest in this role and relevant experience in the firearms or outdoor recreation industry.Pre-Employment RequirementsAll candidates must successfully pass a background check and drug screening as a condition of employment.Shooters World is an Equal Opportunity Employer#J-18808-Ljbffr