Marketing Coordinator

• Coordinates assigned marketing activities (i.e. advertising, promotions, website and social media content, etc.), plans and executes marketing campaigns and events in order to accomplish set goals and outcomes.
• Collaborate with clients to develop marketing content materials in print, digital and web formats.
• Responsible for developing targeted marketing strategies to effectively deliver marketing messages that promote and showcase the client and its programs.
• Monitor and oversee client communications and the development, production and dissemination of marketing collateral to clients.
• Assist in identifying publicity opportunities through appropriate channels (i.e. UA communications, Daily Wildcat, colleges and unit newsletters, etc.).
• Coordinate communication efforts with various media outlets when appropriate.
• Analyze and synthesize data to evaluate the effectiveness of each marketing effort or campaign, and use data to develop actions to improve future marketing campaign performance.
• Consult with clients to help identify strategies to raise brand awareness, develop business opportunities and generate revenue.

Knowledge, Skills, and Abilities (KSAs):

• Knowledge of marketing principles, industry practices, techniques and standards.
• Knowledge in Mac-based software such as InDesign, Photoshop, Illustrator, Bridge, and Acrobat.
• Knowledge in Microsoft Office software such as PowerPoint, Word, and Outlook.
• Knowledge in digital and print production knowledge, including processing and editing using digital editing systems.
• Ability to communicate effectively verbally and in writing.
• Ability to manage multiple projects and meet deadlines.