Marketing Coordinator

Marketing Coordinator Job Summary:

We’re seeking a self-driven Marketing Coordinator to join a global Association in Washington, DC. This is long-term, fully remote contract role that will last at least a year, probably longer. As a Marketing Coordinator, you’ll support the marketing, logistics and production of webinars, expo partnerships, and other virtual events and lead generation products including white papers, e-books, quizzes, and surveys. In addition to production responsibilities, this role includes reporting key metrics to stakeholders, assisting with marketing efforts to promote lead generation products to advertisers, supporting advertising sales representatives, and managing digital advertising across the company’s online platforms.

This is a fully remote position, but you must currently reside in AL, AR, DC, FL, GA, NC, MA, MD, MO, MS, OH, OK, TN, TX or VA. Applicants residing in other states will not be considered.

Marketing Coordinator Responsibilities:

• Work with webinar technology vendors and sponsors from kickoff through planning and post-campaign wrap-up for virtual and in-person events for over 50+ events. Serve as a primary contact to answer questions and resolve issues. Monitor campaign performance and provide timely wrap-up reports to clients and the sales team.
• Maintain and coordinate the annual calendar of upcoming campaigns for webinars and other lead generation products. Ensure the calendar includes key performance indicators (KPIs), campaign status, and updates in the project management tool Asana.
• Collaborate with internal and external designers to produce branded assets such as emails, ads, and online banners. Prepare marketing collateral including emails and landing pages using HTML and our marketing automation platform.
• Work with external agency on social campaigns that drive site traffic and conversions. Collaborate and monitor campaign performance and creative creation.
• Work with the revenue marketing team to support lead generation and digital-focused revenue marketing campaigns. Create and update sales collateral including the online media kit, promotional emails and assets.
• Support content marketing efforts in maintaining online media kit, uploading content and case studies and manage newsletter campaigns.
• Work with the revenue marketing team on expo marketing collateral, campaigns and website content.
• Work with the ad ops team on campaign activations and reporting.
• Support marketing and sales team on reporting, client requests and research as needed.
• Lead the campaign development and execution of expo partnerships. Coordinate logistics and timelines with internal teams and external partners to ensure successful delivery of expo-related campaigns.
• Support sponsor onboarding and activation, including pre-event promotion, onsite branding, lead capture, and post-event reporting. Collaborate with events, sales and marketing teams to ensure alignment and event goals are pacing.

Marketing Coordinator Qualifications:

• 2-5 years’ experience required.
• College degree or equivalent relevant experience.
• Has excellent organizational skills and client-facing experience.
• Proficiency in HTML, Wordpress, and marketing automation tools, with Eloqua preferred.
• Experience with graphic design software, including Adobe Creative Suite.
• Strong attention to detail and excellent written and verbal communication skills.
• Ability to manage multiple projects and meet tight deadlines.
• Proven ability to build strong relationships with clients and sales teams.
• Travel to shows may be required.

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This job is Fully Remote.

Pay Range: Hourly $25.00 to $30.00

We offer several comprehensive benefits package including health and life insurance, paid and unpaid time off, and retirement and savings plans to qualifying employees.

Download the Sparks Group mobile app from Apple App Store or Google Play.

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Sparks Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, pregnancy, citizenship, family status, genetic information, disability, or protect veteran status.