Marketing & Creative Specialist

Benefits

• Competitive salary
• Health insurance
• Dental insurance
• Vision insurance
• Paid time off
• Employee discounts
• Free branded gear & equipment
• Free snacks & refreshments
• Company events & team celebrations
• Opportunity for advancement
• Positive, competitive, and supportive work environment

Who We Are

America's Reliable Roofer

• Named one of Inc. Magazine's fastest-growing companies in the U.S.
• 30+ locations nationwide and growing
• 15+ years of delivering exceptional roofing products and services
• A mission-driven company known for professionalism, innovation, and customer excellence

What You Can Expect From Us

• Competitive compensation, based on skill and value
• Paid weekly
• Professionally branded gear and equipment provided
• A fun, competitive atmosphere built on positivity and motivation
• Clear career-pathing and advancement opportunities
• The ability to work on high-impact national brand initiatives
• A company culture built on support, accountability, and constant improvement

Company Overview

Honest Abe Roofing has been installing, repairing, and maintaining residential roofs since 2005. Our mission is to become America's most reliable and trusted roofing company by bringing a customer-focused, technology-driven model to the industry. We provide premium products, unmatched craftsmanship, and world-class service at competitive prices.

We are rapidly expanding nationwide through a growing franchise system - and our marketing team is a critical part of that success.

Marketing & Creative Specialist Job Summary

We are looking for a skilled, multi-disciplinary Marketing & Creative Specialist to join our in-house team in Terre Haute. This is a mid- to senior-level position designed to attract top talent in graphic design, video, UI/UX, front-end web(Wordpress), digital marketing, social media, content creation, analytics, and brand development.

You do not need to be an expert in everything listed - we will shape the role around your strengths.

This is an onsite position requiring daily in-office collaboration.

You will support:

• Corporate locations
• Franchise locations nationwide
• Affiliate businesses (e.g., Metal Supply Depot, Rapid Refuse)
• Creative, paid media, web, social, and operations teams

Responsibilities

Creative, Branding & Design

• Produce high-quality graphics using Adobe Photoshop, Illustrator, and InDesign
• Build marketing kits, social graphics, flyers, print materials, and digital assets
• Support quarterly/annual campaigns and franchise marketing needs
• Maintain strict visual brand consistency

Video Production & Editing

• Shoot and edit content using Sony mirrorless cameras
• Produce short-form videos, ads, testimonials, and training modules
• Edit in Adobe Premiere Pro and After Effects
• Organize and maintain media libraries

Social Media & Community

• Plan, publish, and schedule content across all social platforms
• Draft captions, copy, and creative variations
• Support engagement, DMs, comments, and brand safety
• Assist with review management inside Birdeye

Digital Marketing & Paid Ads Support

• Assist with builds, monitoring, and optimization in:

• Google Ads (Search, PMax)

• Google Local Services Ads (LSA)

• Meta Ads Manager

• Review performance trends, pacing, and basic QA

• Support testing, offer development, creative refinement

Web, UI/UX & Front-End

• Make updates in Webflow, WordPress, Shopify, or similar platforms
• Execute HTML/CSS adjustments for landing pages and site updates
• Build wireframes and prototypes in Figma
• Improve layout, CTA structure, and mobile experience

Marketing Operations & Workflow

• Support Zapier flows, naming conventions, and process organization
• Use CallRail for call tracking insights
• Use Google Workspace (Sheets, Docs, Drive, Meet) daily
• Assist with reporting and dashboards
• Help franchisees with localized assets and marketing support

Tools & Technology You May Work With

You are not expected to know all of these - experience in any mix is valuable.

Creative & Production

• Adobe Photoshop / Illustrator / InDesign
• Adobe Premiere Pro / After Effects
• Sony mirrorless cameras, gimbals, audio gear
• Mac workflow (MacBook Pro, external displays)

Digital, Web, UI/UX

• Figma
• Webflow
• HTML / CSS
• JavaScript (optional)

Advertising & Analytics

• Google Ads (Search, PMax)
• Google Local Services Ads
• Meta Ads Manager
• TikTok Ads Manager (optional)
• GA4
• Google Tag Manager
• Looker Studio (optional)

Operations & Communication

• Google Workspace (Drive, Sheets, Docs, Slides, Meet)
• Google Chat (team communication)
• Asana (project management)
• Birdeye (reviews & reputation)
• CallRail (call tracking)
• Zapier (no-code automation)

Qualifications

Required

• Strong Adobe Creative Suite skills
• 3-5+ years of professional marketing/creative/digital experience
• Strong communication skills
• Ability to manage multiple projects in a fast-paced environment
• Full-time, onsite availability in Terre Haute

Preferred (any combination is beneficial)

• Video editing (Premiere / After Effects)
• UI/UX (Figma)
• Front-end development (HTML/CSS; Webflow; WordPress; Shopify)
• Paid ads experience (Google, LSA, Meta)
• Social media experience
• Multi-location or franchise marketing background