Artificial Intelligence (AI), Audience Development, Best Practices, Campaigns, Channel Strategies, Communication Skills, Content Development, Contract Analysis, Data Analysis, Data Science, Gaming, Looker, Marketing, Media Buying and Planning, Microsoft Excel, Microsoft PowerPoint, Microsoft Product Family, Online Marketing, Performance Analysis, Performance Metrics, Power BI, Presentation/Verbal Skills, Professional Services, Project/Program Management, Query Analysis, Reporting Dashboards, SQL (Structured Query Language), Social Media, Software Patches, Statistics, Tableau, Technical Delivery, United States Citizen, Writing Skills
Location: Hybrid - Irvine, CA
Duration: 12 month contract
Compensation: $40.00 - $45.00/hr
Work Requirements: US Citizen, GC Holders or Authorized to Work in the U.S.
Marketing Data Analyst
The client is looking for a Marketing Data Analyst (contract) to support content performance tracking, reporting, and insights development for multiple social content and channel optimization initiatives. This role will report directly to the Audience Development Manager and support the advocacy of established KPIs in shaping channel strategy insights, articulating platform best practices and driving regular reporting to key stakeholders. In this role you will contribute directly to elevating our insights across earned, owned and user-generated social content for multiple franchises. If you have a passion for turning data into actionable strategies and enjoy collaborating across disciplines, we'd love to hear from you.
Responsibilities:
- Own focused reporting across major release roadmap moments
- Regularly construct and maintain advanced Boolean topic queries
- Design, build and maintain social data dashboards
- Ensure program KPIs are integrated in reporting outputs and performance goals are socialized across franchise groups
- Partner with analyst team to ensure overall deliverable quality and reporting is rooted in tangible, quantitative insights
- Establish and maintain knowledge of current franchise communities
- Establish and maintain knowledge of content cycles (patches, expansions, major beats)
What you bring to the table:
Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities:
Minimum Qualifications:
- 3+ years' data analysis experience in media planning, social media management and/or digital marketing analytics/research
- Demonstrated experience in Project Management
- Deep understanding of current social / video platform landscape and content archetypes
- Demonstrated experience in the use of tools like Sprinklr, native social analytics platforms, and other UGC data-focused platforms (Ex. Stream Hatchet, Tubular)
- Experience building interactive dashboards with at least one visualization tool (Ex.Tableau, Looker, or Power BI)
- Experience driving social listening programs, developing involved topic queries and comprehensive analysis (Ex. landscape, competitor, campaign)
- Strong analytical, written and verbal presentation skills with the ability to communicate complex ideas clearly and craft informed recommendations
- Proficient in Microsoft/Google productivity suites (Ex. Excel/Sheets, Powerpoint/Slides)
Preferred Qualifications:
- Experience in the gaming industry or working with marketing teams in a digital-first environment
- Education / background in marketing, data analytics or paid media
- Data-science / statistics experience
- Working knowledge of SQL (BigQuery a plus)
- Love for gaming and knowledge of the client's franchises in particular strongly preferred
Our benefits package includes:
About INSPYR Solutions
Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com.
INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
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