Marketing Data & Operations Senior Manager

About CooperSurgical

CooperSurgical is a leading fertility and women's healthcare company dedicated to putting time on the side of women, babies, and families at the healthcare moments that matter most in life. As a business unit of CooperCompanies (Nasdaq: COO), we''re driven by a unified purpose of helping people experience life's beautiful moments. Guided by our shared values - dedicated, innovative, friendly, partners, and do the right thing - our offerings support patients throughout their lifetimes, from contraception to fertility and birth solutions, to women's and family care, and beyond. We currently offer over 600 clinically relevant medical devices to healthcare providers, including testing and treatment options, as well as an innovative suite of assisted reproductive technology and genomic testing solutions. Learn more at www.coopersurgical.com.

Qualifications: Knowledge, Skills, and Abilities:

• Strong expertise in marketing analytics, attribution, and data integration
• Understanding of CRM systems, digital marketing, and performance measurement
• Data-driven mindset with ability to translate insights into action
• Strong cross-functional collaboration and problem-solving skills

Work Environment:

• Remote
• Fast-paced product development
• Robust sales pipeline and implementation
• Cross-function collaboration amoung multiple buisneses

Experience:

• 5+ years in marketing analytics, operations, or data roles
• Experience with attribution, reporting, and marketing technology (e.g., GA4, CRM)
• Proven ability to connect data across systems and drive performance insights
• Experience working in cross-functional or matrixed organizations

Education:

• Bachelor's degree in Marketing, Business, or related field required

As an employee of CooperSurgical, you''ll receive an outstanding total compensation plan. As we believe your compensation goes beyond your paycheck, we offer a great compensation package, medical coverage, 401(k), parental leave, fertility benefits, paid time off for vacation, personal, sick and holidays, and multiple other perks and benefits. Please visit us at www.coopersurgical.com to learn more about CooperSurgical and the benefits of becoming a member of our team.

To all agencies: Please, no phone calls or emails to any employee of CooperSurgical about this opening. All resumes submitted by search firms/employment agencies to any employee at CooperSurgical via-email, the internet or in any form and/or method will be deemed the sole property of CooperSurgical, unless such search firms/employment agencies were engaged by CooperSurgical for this position and a valid agreement with CooperSurgical is in place. In the event a candidate who was submitted outside of the CooperSurgical agency engagement process is hired, no fee or payment of any kind will be paid.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace. If you are interested in applying and require special assistance or accommodations due to a disability, please contact us at talent.acquisition@coopersurgical.com

Job Summary: The Marketing Data & Operations Manager leads marketing analytics, attribution, and operations to enable data-driven decision making across the marketing organization. The role integrates data across media, CRM, web, and sales systems to provide a single source of truth for performance and revenue. Working closely with Growth and Lifecycle teams, this role ensures marketing performance is accurately measured, optimized, and aligned to revenue outcomes, enabling efficient and scalable growth. Essential Functions & Accountabilities:

Data & Attribution

• Build and manage marketing attribution models across channels attribution across channels
• Integrate data across media, CRM, website, and call center systems
• Establish and maintain a single source of truth for marketing performance
• Improve visibility into channel contribution and revenue impact

Analytics & Reporting

• Develop and manage KPI frameworks aligned to revenue outcomes
• Maintain KPI frameworks, reporting, and measurement integrity across demand, lead, and conversion metrics
• Deliver reporting and insights to support decision-making and optimization
• Improve reporting accuracy, consistency, and speed of insight
• Translate data into actionable recommendations for marketing teams

Marketing Operations & Systems

• Manage and optimize marketing technology stack (CRM, analytics tools)
• Ensure data quality, governance, and consistent tracking standards
• Manage campaign tracking, UTM governance, and measurement frameworks
• Support implementation of new tools and capabilities to improve performance

Cross-Functional Partnership

• Partner with Growth to enable channel and media optimization
• Partner with Lifecycle to support CRM, segmentation, and conversion tracking
• Align with Sales and BI teams to connect marketing data to revenue outcomes
• Support a performance-driven operating model through data and insight

Travel Requirements: Willingness to travel (30-60 days) with international travel requirements.Job Summary: The Marketing Data & Operations Manager leads marketing analytics, attribution, and operations to enable data-driven decision making across the marketing organization. The role integrates data across media, CRM, web, and sales systems to provide a single source of truth for performance and revenue. Working closely with Growth and Lifecycle teams, this role ensures marketing performance is accurately measured, optimized, and aligned to revenue outcomes, enabling efficient and scalable growth. Essential Functions & Accountabilities:

Data & Attribution

• Build and manage marketing attribution models across channels attribution across channels
• Integrate data across media, CRM, website, and call center systems
• Establish and maintain a single source of truth for marketing performance
• Improve visibility into channel contribution and revenue impact

Analytics & Reporting

• Develop and manage KPI frameworks aligned to revenue outcomes
• Maintain KPI frameworks, reporting, and measurement integrity across demand, lead, and conversion metrics
• Deliver reporting and insights to support decision-making and optimization
• Improve reporting accuracy, consistency, and speed of insight
• Translate data into actionable recommendations for marketing teams

Marketing Operations & Systems

• Manage and optimize marketing technology stack (CRM, analytics tools)
• Ensure data quality, governance, and consistent tracking standards
• Manage campaign tracking, UTM governance, and measurement frameworks
• Support implementation of new tools and capabilities to improve performance

Cross-Functional Partnership

• Partner with Growth to enable channel and media optimization
• Partner with Lifecycle to support CRM, segmentation, and conversion tracking
• Align with Sales and BI teams to connect marketing data to revenue outcomes
• Support a performance-driven operating model through data and insight

Travel Requirements: Willingness to travel (30-60 days) with international travel requirements.