Marketing Director

Marketing Director

Why You’ll Actually Care

This is not a traditional Marketing Director role, and this is definitely not a traditional corporate environment.

You’ll be joining a growing, design-driven consumer products company whose products reach customers through major retail, ecommerce, and direct-to-consumer channels. It’s a highly visual, product-focused business where new ideas, collections, and launches are constantly moving from concept to market.

The culture is a big part of the story. People genuinely enjoy working together, there is a ton of energy around the business, and the company invests heavily in its people, including outside trainers and development opportunities. This is an onsite culture by design. The right person will want to be there, close to the team, the products, and the creative energy of the business.

You’ll own the broader marketing strategy across Trade Marketing, Digital Marketing, and Brand Messaging/Copywriting, working closely with Sales, Product, Ecommerce, and Creative to shape how products go to market and where the brand goes next.

You’ll have room to think strategically without becoming removed from the work. If you enjoy developing a great team, bringing new ideas to the business, and still rolling up your sleeves when needed, this could be a lot of fun.

What You’ll Do

Marketing Strategy & Growth

• Own the overall marketing strategy, annual plan, priorities, budget, KPIs, and performance expectations.
• Translate company growth priorities into clear marketing initiatives and campaigns.
• Lead and develop the Trade Marketing, Digital Marketing, and Copywriting functions.
• Partner across Sales, Product, Ecommerce, and Creative to support customer and company growth.
• Use customer, consumer, competitive, and market insights to guide marketing decisions.

Trade Marketing

• Lead marketing strategy supporting retail customers and the Sales organization.
• Develop customer-specific programs for key retail partners.
• Partner with Sales on customer presentations, trade shows, seasonal programs, launches, and strategic initiatives.
• Build compelling B2B stories around products, innovation, capabilities, and category opportunities.
• Help grow existing accounts while supporting new customers and channels.

Digital Marketing

• Own strategy across website, social media, email, SEO/SEM, paid digital, and emerging channels.
• Drive brand awareness, engagement, website traffic, qualified demand, and conversion.
• Partner with Ecommerce on B2B, B2B2C, and B2C initiatives.
• Establish digital KPIs, measure performance, and continuously optimize.

Brand Messaging & Go-to-Market

• Own brand voice, messaging hierarchy, and written communication standards across B2B and consumer audiences.
• Translate product features and innovation into compelling customer and consumer benefits.
• Lead marketing strategy for new products, collections, categories, and customer launches.
• Define positioning, audiences, messaging, channels, campaign objectives, and success measures.
• Partner closely with the Creative Director and coordinate execution across Marketing, Creative, Product, Sales, and Ecommerce.

Analytics & Performance

• Establish and track KPIs across major marketing programs and campaigns.
• Measure digital performance, customer engagement, campaign effectiveness, brand growth, and marketing ROI.
• Use data to determine where marketing investment should increase, decrease, or shift.
• Provide clear performance reporting and recommendations to leadership.

What We’re Looking For

• Bachelor’s degree in Marketing, Business Administration, or a relevant field.
• 8+ years of experience leading marketing teams or functions, preferably within consumer products, retail, home décor, garden, lifestyle, or an adjacent industry.
• Strong experience across digital marketing, including social, email, websites, SEO/SEM, paid media, and analytics.
• Experience working across functions and leading complex go-to-market initiatives.
• Strong analytical, project management, and organizational skills.
• Proven ability to coach, develop, and elevate a Marketing team.
• Excellent communication and leadership abilities.
• Someone equally comfortable setting the strategy, developing people, and staying close to execution.

What You Need to Know

Location: Apopka, FL

Employment Type: Full-time, salaried

Reports To: Chief Commercial Officer (CCO)

Base Salary: $150,000–$170,000, firm range

Work Environment: Full-time onsite, 5 days a week

This is not a hybrid role, and we want to be upfront about that. The onsite environment is an important part of the culture. The right person will want to be there, working alongside the team and close to the products, ideas, and decisions moving the business forward.

If you’re looking for a place where you can own the strategy, stay close to the work, develop a great team, and actually enjoy the people you’re building alongside, we’d love to talk.