Marketing Director

Marketing Director — Rare Necessity Digital Agency

Location: Remote (US)  |  Reports to: CEO  |  Type: Full-Time

About RNDA

Rare Necessity Digital Agency is a full-service marketing and production agency based in Atlanta, GA. We help expertise-led business owners create consistent, scalable revenue through strategy, content, creative, and launches. Forbes-recognized, $50M+ in documented client revenue, and 30,000+ companies served. We don't just advise. We build.

The Role

We're looking for a Marketing Director to own RNDA's internal marketing engine from top to bottom. This is not a client-facing role. You are responsible for making sure the agency itself has a full pipeline of qualified sales calls, consistent traffic, and campaigns that convert.

You'll set the strategy AND execute it. Landing pages, emails, DM funnels, the full funnel. You'll coordinate with our paid media buyer and social media manager, but the marketing plan and output is yours to own. You need to be comfortable building the thing, not just talking about it.

What You Own

• Marketing Strategy: Develop and execute the agency's internal marketing plan. Plan quarterly campaigns, set KPIs, and adjust based on performance data. You decide what we run, when, and why.
• Landing Pages & Sales Pages: Build, edit, and optimize landing pages and sales funnels in GoHighLevel or similar platforms. You're writing the copy and structuring the page, not handing it off.
• Email & SMS: Own the full lifecycle — nurture sequences, launch campaigns, re-engagement flows, and list segmentation. Write the copy, build the automations, monitor deliverability.
• DM Funnel Strategy: Manage and optimize our AI-powered DM funnel. Write and refine scripts, monitor conversion rates, A/B test messaging, and make sure qualified leads move to sales calls.
• Conversion Rate Optimization: Continuously test and improve every stage of the funnel — ad click to page visit, page visit to lead, lead to call booked, call booked to call held.
• Paid Media Coordination: Work directly with our media buyer on ad strategy, audience targeting, creative direction, and budget allocation. You're not running the ads, but you're directing the strategy and reviewing performance daily.
• Social Media Coordination: Work with our social media manager to make sure organic content supports pipeline goals. Align content themes with campaigns, launches, and offers.
• Reporting & Analytics: Own weekly and monthly marketing performance reporting. Track traffic, leads, CPL, calls booked, conversion rates, and CAC. Know what's working, what's not, and have a plan for both.
• Launch Execution: Plan and execute marketing launches for the agency's own offers. Coordinate assets, timelines, and cross-channel promotion to hit launch targets.
• Marketing Tech Stack: Manage and optimize our marketing tools — GoHighLevel (CRM, funnels, automations), email platforms, landing page builders, tracking/attribution, and AI marketing tools.

What Success Looks Like

• The sales team has a consistently full calendar of qualified discovery calls every week
• Traffic and lead volume hit or exceed monthly targets
• Funnels convert at or above benchmarks — pages, emails, and DMs work together as one system
• Campaigns and launches go out on time with all assets ready
• You can clearly articulate what's working, what's underperforming, and what you're doing to fix it — backed by data
• The CEO is not in the weeds of agency marketing anymore

Requirements

• 4+ years of hands-on marketing experience, ideally running marketing for a service-based business, agency, or high-ticket offer
• Proven track record of building funnels that generate qualified leads and sales calls — not just brand awareness
• Strong copywriting skills — you can write a high-converting sales page, email sequence, and DM script without needing a copywriter
• Experience with landing page builders and CRM platforms (GoHighLevel, ClickFunnels, Unbounce, HubSpot, or similar)
• Experience managing or coordinating paid media campaigns (Meta Ads, Google Ads) — you don't need to be the media buyer, but you need to speak the language and direct strategy
• Comfortable with marketing analytics — CPL, CAC, ROAS, conversion rates, attribution
• Experience with email/SMS marketing platforms and automation workflows
• Self-directed. You don't wait to be told what to do. You see what needs to happen and you move.
• Strong project management — you can manage timelines, coordinate with multiple team members, and keep launches on track

Preferred

• Experience marketing premium services ($2,500+/month offers)
• Familiar with GoHighLevel specifically
• Experience with AI tools for marketing workflows (chatbots, AI copy tools, automation)
• Experience with Meta Ads creative briefing and audience strategy
• Background in or understanding of the coaching, consulting, or expert-led business space

About Working Here

• Fully remote, US-based team
• Fast-moving, execution-heavy culture — we build, we don't just plan
• Direct communication — no politics, no fluff
• You'll work directly with the CEO and have real ownership of the marketing function