divh2Marketing Director (Digital Integrated)/h2pLocation: Costa Mesa, CA (Hybrid: in-office TueThu)/ppEmployment: Full-time, Exempt/ppReports to: Vice President, Integrated Communications/ppAbout the Role/ppWere hiring a full-time Marketing Director to lead and execute integrated marketing programs for clients primarily in the Nonprofit, Architecture/Engineering/Construction (AEC), Commercial Real Estate (CRE) and education industries that drive measurable growth. Youll own strategy, hands-on execution, and performance optimization across digital (SEO, SEM, paid social, programmatic, email, web) and traditional channels (brand campaigns, print, broadcast, OOH, events). If youre stepping into your first Director role or youve been a director for years, well calibrate scope and support to your experience. If youre not sure you meet the qualifications, please applyskills are learned, and we value potential./ph3Strategy Planning/h3ulliBuild integrated marketing plans tied to client business goals/liliDevelop channel strategies across SEO, SEM/paid search, paid social, programmatic/display, email/lifecycle, website/landing pages, and traditional media./liliCreate clear briefs, hypotheses, test plans, and forecasts; set budgets and pacing./li/ulh3Client Service Excellence and Leadership/h3ulliProvide ongoing strategic counsel and client account stewardship driving excellence in quality of work, strategic guidance and financial stewardship/liliServe as a day-to-day client lead, mentoring and guiding managers, associates and coordinators on the team in account direction, client service and work delivery/li/ulh3Execution Optimization/h3ulliStand up and optimize campaigns end-to-end: audience, creative, offers, landing pages, conversion flows, and nurture programs./liliManage SEO programs, partner with content and web development to improve Core Web Vitals, site architecture, and content performance./liliOwn paid search, paid social, and programmatic strategy and ensure excellent team execution./liliLead email and marketing automation: segmentation, journeys, lead scoring, A/B testing, and deliverability./liliOversee traditional marketing as needed: media planning/buying OOH, print, broadcast, direct mail, sponsorships, and events./li/ulh3Website Conversion/h3ulliPartner with UX/design and developers on website roadmaps, and landing pages./liliEnsure accurate tracking (GA4, tag management, pixels), UTM governance, and robust QA./li/ulh3Analytics Reporting/h3ulliLeverage Looker Studio, Power My Analytics, SEMRush, Porter/liliExperience using and integrating GA4/liliDefine KPIs; build dashboards and weekly/monthly readouts with insights/liliTranslate performance into clear recommendations for executives and cross-functional partners./li/ulh3Collaboration Leadership/h3ulliWork cross functionally- with Sales, Creative, PR/Comms teams./liliManage vendors and/or direct reports; mentor teammates and elevate channel best practices./liliSteward budget accountability, and SOWs with agencies and freelancers./li/ulh3Compliance Governance/h3ulliMaintain data privacy and compliance standards/liliUphold brand guidelines, accessibility standards, and QA processes across channels./li/ulpWhat Youll Bring/pulliExperience building and optimizing multi-channel marketing programs agency experience required./liliStrong client service management skills/liliStrong communication skills both internally and with clients to keep teams motivated, aligned and working together as one team./liliStrong presentation verbal and written/visual communication skills/liliPractical fluency in most of the following:/liulliSEO: Site audits, Search Console, schema, internal linking, Core Web Vitals./liliSEM/Paid Search: Account structure, match types, bidding strategies,/liliPaid Social: Audience strategy, creative testing, retargeting, lead gen, B2B and/or B2C tactics./liliProgrammatic/Display/Video: Targeting, frequency management, brand safety, measurement./liliEmail/Automation: ESP/MAP (e.g., HubSpot, Marketo, Mailchimp/Eloqua), segmentation, nurture design, testing./liliWeb/CRO: Partnering with designers/developers on CMS (e.g., WordPress/Webflow/Drupal), landing pages, form optimization, QA./liliAnalytics/MarTech: GA4, Tag Manager, Looker Studio/BI, Search Console, ads managers; CRM familiarity (e.g., Salesforce/HubSpot)./li/ulliAbility to turn insights into action and optimize processes and outcomes wherever possible./liliStrong project management: you can juggle priorities, hit deadlines/liliClear, audience-appropriate writing and storytelling./li/ulpWork Style, Schedule Travel/pulliWe work together in our Costa Mesa office on Tuesdays, Wednesdays and Thursdays, with occasional local client visits and events (some evenings)./li/ul/div