We are seeking an experienced Marketing Director to join our team. The ideal candidate will be responsible for developing and implementing marketing strategies to drive business growth, increase brand awareness, and improve customer engagement. The Marketing Director will oversee all marketing activities, including product marketing, branding, public relations, advertising, digital marketing, and market research.
This is an onsite role in Los Angeles.
Responsibilities:
Develop and implement a comprehensive marketing plan to drive business growth, increase brand awareness, and improve customer engagement
Conduct market research to identify customer needs, market trends, and competitive landscape.
Work closely with the sales team to align marketing efforts with business objectives and sales targets
Develop and manage the marketing budget and track ROl for all marketing activities
Oversee product marketing, including product positioning, messaging, and pricing strategies
Develop and manage the brand strategy, including brand messaging, brand guidelines, and brand campaigns
Manage public relations efforts, including media outreach, press releases, and speaking engagements
Oversee advertising efforts, including online and offline advertising campaigns
Develop and implement digital marketing strategies, including email marketing, social media, SEO, and PPC advertising
Collaborate with internal teams, including product development, sales, and customer service, to ensure consistency in messaging and branding
Stay up-to-date with the latest marketing trends, tools, and technologies
Qualifications
Bachelor's degree in marketing or related field; MBA preferred
Minimum of 7-10 years of experience in marketing, with at least 5 years of experience in consumer goods marketing
Proven track record of developing and executing successful marketing campaigns
Strong leadership and management skills with the ability to inspire and manage a team
Strong analytical skills with the ability to make data-driven decisions
Excellent communication and interpersonal skills with the ability to collaborate effectively with internal teams and external partners
Passion for marketing and the ability to stay up-to-date with the latest marketing trends and technologies
Salary: $150K - $170K + 15% bonus
Numbers & Facts
Location
Los Angeles, CA
Skills
Advertising Monitoringunmatched
Advertising and PRunmatched
Analysis Skillsunmatched
Brand Managementunmatched
Brand Marketing (Branding)unmatched
Brand Messagingunmatched
Brand Strategyunmatched
Budget Managementunmatched
Business Administrationunmatched
Business Growthunmatched
Campaignsunmatched
Communication Skillsunmatched
Consumer Marketingunmatched
Customer Support/Serviceunmatched
Email Marketingunmatched
Engagement Marketingunmatched
Interpersonal Skillsunmatched
Leadershipunmatched
Market Researchunmatched
Market Trend Analysisunmatched
Marketingunmatched
Marketing Campaignunmatched
Marketing Planunmatched
Marketing Strategyunmatched
Marketing/Promotional Messagingunmatched
Needs Assessmentunmatched
Online Advertisingunmatched
Online Marketingunmatched
Pay-Per-Click Advertisingunmatched
Press Releasesunmatched
Product Developmentunmatched
Product Marketingunmatched
Product Positioningunmatched
Product Pricingunmatched
Public/Media/Press/Analyst Relationsunmatched
Salesunmatched
Search Engine Optimization (SEO)unmatched
Social Media Marketingunmatched
Team Lead/Managerunmatched
Team Playerunmatched
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