Marketing Director

Our Company

At Isaac Health, we're on a mission to improve brain health at the population level by providing greater access to specialty brain health and dementia care services for all. We believe that everyone everywhere deserves to get the care they need, and are striving to make care convenient and accessible while tackling the stigmas that surround brain health conditions.

Since launching in 2022, Isaac Health has scaled to provide brain health and dementia care services to more patients and families across the US. With support from leading healthcare investors, and impactful leaders like you, we'll continue to provide high-quality patient-centered care for the evaluation and management of brain health conditions and deliver exceptional client and family outcomes for years to come. With a heavy focus on clinical quality and safety in all that we do, we've accomplished excellent outcomes for our clients:

• 92% of members report an improvement against their cognitive goals in only 3 weeks after working with Isaac Health.
• 73% of members or their care partners continue to report improvement in neurocognitive symptoms after 6 months

This is just the beginning for Isaac Health, and we won't stop building, growing, and iterating until everyone, everywhere can access high-quality, evidence-based brain health and dementia care without high costs or long wait times. We're looking for mission-driven leaders who share these values, and we need your help as we transform access to high-quality brain health care in the United States and beyond.

To learn more about our company, visit www.myisaachealth.com

The Role

Isaac Health is seeking a dynamic, data-driven and growth-minded Marketing Manager to lead our comprehensive B2B2C marketing strategy. In this role, you will manage the "front door" to our business, driving top-of-funnel growth and brand awareness that directly feeds into our Partnerships, and Client Success teams.

You will own the end-to-end marketing funnel—from acquiring new patients via direct-to-consumer (D2C) channels to nurturing a robust B2B pipeline of payers, health systems, and medical groups. The ideal candidate is an ambitious strategic executor who is just as comfortable managing Google Ads and analyzing customer acquisition costs (CAC) as they are coordinating conference logistics, drafting press releases, and hosting engaging webinars. The role offers medium-term growth opportunities to build out a marketing team.

Key Responsibilities

B2B Marketing & Sales Enablement

• Pipeline Generation: Serve as the entry point for B2B growth by nurturing a robust pipeline through cold outreach campaigns (e.g., email, Cleverly),impactful B2B webinars, and white papers.
• Sales Collateral: Design and execute value-driven sales collateral, including one-pagers, brochures, pitch decks, and landing pages to support the Partnerships and Client Success teams.
• CRM Management: Track opportunities and marketing touchpoints seamlessly through HubSpot, ensuring alignment with organizational growth goals.
• Partner Marketing: Collaborate with partner organizations to drive co-branded collateral, joint marketing campaigns, and press releases.
  

Event & Conference Coordination

• Logistics & Planning: Coordinate all aspects of industry conferences (e.g., RISE, HCBS, MHPA, TAHP, NAMD) for our leadership team.
• Material Management: Manage the creation and distribution of physical marketing materials, including pamphlets, flyers, and promotional items for events.
• Event Hosting: Organize and execute high-visibility event activities, such as cocktail receptions and sponsor booths, to put Isaac Health on the radar of key health plans and stakeholders.

Patient Acquisition & Retention (D2C)

• Digital Advertising: Develop and manage highly successful D2C campaigns across Google, Bing, Facebook, and other channels.
• Patient Education: Coordinate and host patient-facing webinars (e.g., monthly "Learn at Home" series) to drive engagement and retention.
• Patient Experience: Create custom patient welcome packets for different programs and monitor patient feedback forms on a bi-weekly cadence to ensure high satisfaction.
• Communications: Curate and deliver a monthly patient newsletter tackling salient topics in brain health care, aiming for high open rates and engagement. Provide timely email communications for key product launches (e.g., GUIDE, Behavioral Health).

Digital Strategy, SEO & Social Media

• Social Media Management: Own and grow all Isaac Health social media accounts, primarily LinkedIn, Facebook, and YouTube, highlighting our growth and thought leadership.
• Web Optimization: Launch and maintain targeted landing pages, ensuring accurate information, strong UI/UX, and brand consistency.
• SEO: Continuously execute SEO best practices to achieve and maintain top Google rankings for key clinical and program web pages.
• Content Creation: Publish monthly blog posts, newsroom updates, and thought-leadership content targeted at payers, health systems, and patients.

Data-Driven Campaign Optimization

• Performance Tracking: Rigorously track ad campaign KPIs—including spend, Cost Per Lead (CPL), and Customer Acquisition Cost (CAC).
• Continuous Optimization: Analyze performance trends and optimize budgets, ad copy, targeted keywords, and geographies on a daily/weekly basis to achieve maximum ROI.

Operational Excellence

• Optimize processes and workflows to ensure Isaac Health meets or exceeds any client expectations and to ensure client metrics are met and outcomes achieved
• Continuously monitor performance metrics and ensure proactively that compliance standards, SLAs, and reporting requirements are met

Cross-Functional Collaboration

• Collaborate with other departments such as HR, L&D, Clinical Operations and Business Operations for all marketing efforts

Must-Have Qualifications

• Experience: 5 - 10 years of marketing experience, preferably in digital health or the broader healthcare industry.
• B2B & B2C Expertise: Proven track record of executing both patient-facing (D2C) acquisition campaigns and B2B lead generation strategies.
• Technical Skills: Proficiency in CRM software (HubSpot preferred), Google Ads, SEO tools, and social media management platforms. AI native mindset preferred.
• Event Management: Experience coordinating conferences, webinars, and managing physical/digital marketing collateral.
• Analytical Mindset: Strong ability to analyze data, optimize campaigns based on CAC/CPL, and build business use cases for marketing spend.
• Communication: Excellent written and verbal communication skills, with a knack for translating complex healthcare topics into engaging content for patients and partners alike.

What We Offer

• Salary range: $100 - 120k
• Benefits
  • 401k
  • Medical (including OneMedical membership)
  • Vision
  • Dental
  • PTO (15 days) and (in addition) company holidays, including the week between Christmas and New Year's Day

• Mission-driven impact:
  • Shape the future of the #1 largest and fastest growing online brain health care company in the world
  • Build a platform that is improving the lives and well-being of hundreds of thousands of people, including those that come from historically underserved groups
  • Join a community of high achievers who have a passion for promoting brain health

• Hybrid-model:
  • 2 days per week in-office, other days flexibile

• Culture and connectivity:
  • A highly responsive and supportive team of clinical and operational management
  • Opportunity to participate in strategic development initiatives to improve our clinical quality, safety, and processes across the organization

Isaac Health takes diversity, equity, inclusivity, and belonging in opportunity seriously. We seek to build a creative, productive, forward-thinking, inclusive team that reflects the diverse communities we aim to benefit because we know that will allow us to do our best work.