Marketing Director

Pay: $110K to $175K annually
Job Type: Full-Time
Schedule: Monday to Friday, standard business hours
Location: Corporate Office
Reports To: VP, Brand & Lead Generation
Direct Reports: Marketing Specialist, Marketing Coordinator

About Home Brands Group LLC

Home Brands Group LLC is the parent company of Re-Bath, one of the nation's largest and most trusted bathroom remodeling brands. For over 40 years, Re-Bath has delivered innovative remodeling solutions backed by exceptional customer service, quality craftsmanship, and industry-leading products. Through nearly 100 franchise locations nationwide and strategic partnerships with The Home Depot and Lowe's, Re-Bath helps homeowners create bathrooms they love.

Joining our Corporate team means supporting the people, systems, and marketing strategies that help our franchise network thrive.

About the Role

Home Brands Group is seeking an experienced Marketing Director to lead brand strategy and top-of-funnel demand generation across both Re-Bath and Monarch Kitchens.

This role owns the marketing engine from initial consumer awareness through lead generation, including national brand strategy, media investment, campaign execution, creative development, digital presence, and performance measurement. The Marketing Director will also lead the national advertising fund, ensuring franchisee marketing investment translates into measurable consumer demand and market-level growth.

This is a highly visible leadership role for someone who enjoys building, modernizing, and scaling. You will help strengthen an established national franchise brand while simultaneously bringing a newer consumer brand to market.

Key Responsibilities

• Define and maintain brand positioning, visual identity, tone of voice, and brand architecture for Re-Bath and Monarch Kitchens.
• Ensure national and local consumer-facing creative remains consistent with brand standards.
• Manage the national advertising fund, including media allocation, channel strategy, campaign investment, and performance reporting.
• Own national consumer demand-generation campaigns across paid media, digital, social, broadcast, and other relevant channels.
• Partner with Managed Services and local marketing teams to ensure franchise-level advertising aligns with national brand strategy.
• Lead creative development and production, including agency relationships, vendor management, and the creative asset library.
• Oversee rebath.com and the Monarch Kitchens consumer website, including content, UX, SEO, conversion strategy, and brand consistency.
• Lead consumer research, competitive intelligence, and brand-health tracking to identify opportunities and guide marketing decisions.
• Develop and execute the Monarch Kitchens brand-launch strategy and support franchise-development marketing efforts for both brands.
• Manage the Franchise Advisory Council – National Marketing cadence and maintain transparent communication around marketing strategy, investment, and results.
• Advise executive leadership on marketing performance, consumer trends, emerging technology, competitive shifts, and growth opportunities.
• Deliver against annual and long-term strategic, marketing, and financial goals.

Scope & Decision Authority

The Marketing Director is accountable for departmental performance against priorities established in partnership with executive leadership.

This role owns vendor and agency relationships, supports escalation-level franchisee conversations, resolves cross-functional marketing issues, and makes recommendations regarding media investment, brand strategy, campaign direction, and department-level process improvements.

The position is expected to operate with a quarterly-to-annual planning horizon and balance long-term brand development with short-term lead-generation performance.

People Leadership

• Lead, coach, and develop the Marketing Specialist and Marketing Coordinator.
• Provide clear priorities, performance expectations, feedback, and development opportunities.
• Manage agency and vendor partners to ensure quality, accountability, and alignment with company objectives.
• Build a collaborative, performance-focused team environment centered on execution, innovation, and measurable growth.
• Partner cross-functionally with executive leadership, sales, franchise operations, Managed Services, and other internal stakeholders.

Qualifications

• 8+ years of experience in brand marketing, consumer marketing, demand generation, or a related discipline.
• 3+ years of experience leading and developing teams.
• Demonstrated success driving consumer lead generation and measurable marketing growth.
• Deep experience across paid media, digital marketing, creative production, and brand management.
• Experience managing agencies, external vendors, and significant media budgets.
• Proven ability to develop and execute multi-channel campaigns at a national level and across multiple local markets.
• Strong analytical skills with the ability to interpret performance data and translate insights into action.
• Strong understanding of marketing KPIs, including lead volume, cost per lead, conversion performance, media efficiency, and market-level results.
• Exceptional written, verbal, presentation, and executive communication skills.
• Bachelor's degree in Marketing, Communications, Business, or a related field required.

Preferred Qualifications

• Experience working within a franchise, multi-location, retail, home services, or consumer services organization.
• Experience launching or scaling a new consumer brand.
• Experience managing franchise-funded national advertising programs.
• Familiarity with franchise advisory councils, local-market marketing needs, or franchise-development marketing.
• Experience overseeing consumer websites, SEO, conversion optimization, and digital customer acquisition.

Benefits

• Competitive rate depending on experience: $110K to $175K annually
• Medical, dental, and vision insurance.
• 401(k) with company benefits.
• Paid time off and paid holidays.
• Professional development and training opportunities.
• Opportunities for career growth within Home Brands Group LLC and Re-Bath.