Director of Marketing (Digital)
Health, Wellness & Aesthetic Services | High-Growth Franchise Platform
We are a rapidly growing wellness and aesthetic services organization looking for a talented Director of Marketing to lead performance-driven growth across a national multi-unit platform.
This is an opportunity to join an innovative, consumer-focused brand operating at the intersection of aesthetics, wellness, longevity, and healthcare-adjacent services. The organization has experienced significant national expansion and continues to scale aggressively through both corporate and franchise growth.
The Director of Marketing will play a critical role in driving customer acquisition, conversion performance, and clinic-level revenue growth across the system. This leader will own and optimize the full marketing funnel — from awareness to conversion — while helping scale marketing infrastructure to support continued expansion.
This is a highly hands-on leadership role ideal for someone who thrives in fast-paced, growth-oriented environments and can balance strategy with execution.
Key Responsibilities
• Own and optimize the end-to-end acquisition funnel from awareness through conversion
• Align marketing initiatives directly to revenue and business performance outcomes
• Lead digital performance strategy across paid media, SEO, website optimization, and conversion
rate optimization
• Develop and execute testing strategies across creative, targeting, landing pages, and offers
• Evaluate agency and vendor performance while driving accountability and measurable ROI
• Oversee SEO initiatives, website enhancements, UX improvements, and organic traffic growth
• Analyze campaign and channel performance to identify optimization opportunities and
actionable insights
• Partner closely with operations and field leadership to support local marketing initiatives and new
location openings
• Support franchisees with scalable marketing systems and best practices
• Stay ahead of emerging trends across digital marketing, AI, automation, and growth channels
• Build reporting frameworks tied directly to business performance and customer acquisition
metrics
Ideal Background
• 7+ years of marketing experience with a strong focus on performance-driven growth
• Proven success managing paid media, SEO, digital acquisition, and conversion optimization
• Experience owning or influencing full-funnel marketing performance
• Background in high-growth, multi-unit, franchise, healthcare-adjacent, wellness, beauty, retail, or
consumer service environments preferred
• Experience managing agencies, vendors, and external marketing partners
• Strong analytical mindset with the ability to turn data into strategic action
• Hands-on operator capable of both strategic leadership and day-to-day execution
• Bachelor’s degree in Marketing, Communications, Business, or related field preferred