Marketing Director

A well-established professional services organization is seeking a strategic Director of Marketing to lead brand strategy, messaging, communications, and overall marketing execution for both the organization and a portfolio of client partners.

This is a senior leadership role responsible for driving measurable marketing performance, ensuring brand consistency, leading a creative team, and serving as the marketing lead on select client engagements.

Requirements

Strategic Leadership

• Own overall marketing strategy, positioning, and brand alignment
  

• Ensure initiatives align with organizational goals, budgets, and contractual scopes
  

• Establish KPIs and evaluate ROI across campaigns
  

Team Leadership

• Lead and manage a marketing and creative services team
  

• Oversee execution of campaigns and deliverables to meet client expectations
  

• Ensure marketing services align with client agreements
  

Marketing Planning & Execution

• Develop comprehensive marketing plans, budgets, and reporting frameworks
  

• Research markets and competitive landscapes
  

• Oversee digital campaigns, email marketing, advertising placements, and promotional efforts
  

• Monitor performance and adjust strategy as needed
  

Content & Communications

• Guide development of promotional materials and themed initiatives
  

• Oversee branding and creative direction
  

• Write, edit, and proof marketing communications
  

Digital & Social Strategy

• Oversee social media platforms and content calendars
  

• Coordinate website content strategy and updates
  

• Monitor engagement and performance analytics
  

Client & Board Engagement

• Serve as liaison to committees and boards
  

• Present marketing reports and strategic recommendations
  

• Support member communications and related engagement efforts
  

Business Development Support

• Contribute marketing strategy and positioning support for new business proposals
  

Qualifications

• Bachelor’s degree required
  

• 5+ years of progressive marketing leadership experience
  

• Experience operating at a senior level with executives and boards
  

• Proven ability to develop strategy, manage budgets, and analyze performance metrics
  

• Strong team leadership skills
  

• Experience managing social media, websites, and email marketing platforms
  

• Association or nonprofit experience preferred
  

• Excellent writing and communication skills
  

• Proficiency with modern project management tools
  

Benefits