The Village Health Clubs and Spas are premier healthy lifestyle clubs where we encourage and foster a work life balance and healthy living. We offer a fun environment designed to promote health and wellness for members and employees alike. Our uniquely social culture makes us a great choice for employees who want to share their passion for health and fitness.
We offer beautiful facilities, state-of-the-art equipment, and dynamic programming, but what really sets us apart is our team of positive, friendly staff at each location. Our employees encourage one another, working together to create a comfortable, welcoming atmosphere for everyone we encounter.
Our culture statement gets right to the point: “As one we have fun and get it done!” Join our team today and experience the Village Way for yourself.
Job Summary:
Serves as the leader of the Marketing Department and is responsible for developing and executing the overall marketing and public relations strategy for Village Health Clubs & Spas’ products, services, and brand. This is a hands-on leadership role responsible for driving demand generation, funnel optimization, direct-response marketing, and initiatives that support membership growth, engagement, and revenue.
Leads the development and execution of all marketing communications and public relations efforts, ensuring consistent, compelling, and effective messaging across channels and touchpoints. Builds and protects the organization’s brand reputation while identifying opportunities to strengthen awareness, engagement, and market positioning.
Monitors marketplace dynamics, consumer behavior, competitive activity, and industry trends to identify opportunities and adjust strategies accordingly. Serves as a key strategic partner to the Membership Department, working closely with leadership to support and achieve membership, sales, and revenue goals.
Provides leadership, direction, and support to the Marketing Team, fostering a collaborative, high-performing team culture. Build strong cross-functional partnerships and ensures an environment of trust, transparency, and open communication throughout the organization.
This position reports directly to the Chief Revenue and Experience Officer.
Key Responsibilities:
- Lead the Marketing Department by providing strategic direction, priorities, and day-to-day leadership across marketing, communications, social media, and public relations.
- Develop, implement, and monitor short- and long-term marketing, communications, and public relations strategies that support Village Health Clubs & Spas’ brand, membership growth, customer engagement, and revenue objectives.
- Serve as a hands-on marketing leader who is willing to “roll up their sleeves” and work alongside the team to develop, implement, and improve processes that drive business results.
- Partner closely with the Membership Department and other revenue-generating department heads to develop marketing strategies and programs that attract qualified prospects, support sales efforts, increase member engagement, and drive retention.
- Identify and target key prospect populations through integrated direct-response marketing campaigns, including email, direct mail, social media, digital advertising, and other channels, with a strong focus on measurable ROI and qualified lead generation.
- Develop and execute strategies that attract, engage, and retain members by clearly communicating the unique value proposition of Village Health Clubs & Spas and strengthening the overall member experience.
- Leverage customer feedback and survey data, including Medallia, to identify opportunities and develop actionable marketing initiatives that increase customer engagement, satisfaction, and loyalty.
- Monitor marketplace dynamics, consumer behavior, competitive activity, and industry trends to identify opportunities and adjust marketing strategies accordingly.
- Use data, analytics, CRM insights, and business intelligence to evaluate marketing performance, identify opportunities, solve business challenges, and inform strategic decision-making.
- Establish advertising strategies and oversee media purchasing, digital advertising, online partnerships, website strategy, and other paid and owned media initiatives.
- Manage external agencies, public relations resources, freelance designers, vendors, and other marketing partners to ensure high-quality creative, messaging, execution, and measurable results.
- Lead all public relations efforts, including developing press releases, articles, media communications, presentations, and speaking opportunities that enhance brand awareness and reputation.
- Lead the development and execution of marketing communications across all relevant channels, ensuring brand consistency, compelling messaging, and alignment with business objectives.
- Lead and direct Marketing and Social Media staff, including establishing priorities, assigning and directing work, managing projects, providing coaching and feedback, conducting performance evaluations, and establishing annual individual and team goals.
- Foster a collaborative, approachable, and high-performing team culture built on trust, accountability, transparency, and open communication.
- Prepare and manage the annual Marketing budget, ensuring expenditures are strategically allocated and aligned with organizational and departmental priorities.
- Provide quarterly written reporting on marketing performance, including campaign results, key performance indicators, advertising effectiveness, lead generation, and ROI.
- Collaborate effectively across the organization and maintain strong relationships with leadership, Membership, Operations, and other departments to ensure marketing strategies and initiatives support overall business objectives.
Knowledge & Experience Requirements
- Bachelor’s degree in Marketing, Communications, Business, Public Relations, or a related field; advanced degree preferred.
- 8+ years of progressive marketing experience, with demonstrated success leading integrated marketing strategies and campaigns.
- 3+ years of experience leading, managing, and developing a marketing team, with responsibility for setting priorities, managing performance, and achieving departmental goals.
- Demonstrated experience developing and executing marketing strategies that directly support revenue generation, customer acquisition, membership growth, and retention.
- Proven experience in demand generation, direct-response marketing, lead generation, CRM strategy, digital marketing, social media, email marketing, and marketing automation.
- Strong understanding of the customer journey and ability to develop strategies that move prospects through the marketing and sales funnel.
- Strong analytical and financial skills, including the ability to evaluate campaign performance, develop business cases, build ROI models, manage budgets, and make data-driven investment decisions.
- Demonstrated knowledge of brand strategy, marketing communications, advertising, public relations, media relations, and reputation management.
- Experience managing external agencies, creative partners, public relations firms, freelancers, vendors, and other marketing resources.
- Strong knowledge of digital marketing channels, including paid and organic social media, search, email, websites, digital advertising, online partnerships, and emerging marketing technologies.
- Experience developing and managing annual marketing budgets and allocating resources based on business priorities and measurable results.
- Experience working closely with sales, membership, revenue-generating, and operational teams to develop integrated strategies and achieve shared business objectives.
- Strong understanding of customer experience and the ability to translate customer insights and feedback into actionable marketing strategies.
- Experience in the health, fitness, hospitality, luxury, lifestyle, membership-based, or other consumer-focused industries preferred.
- Exceptional written, verbal, presentation, and interpersonal communication skills.
- Strong project management and organizational skills, with the ability to manage multiple priorities, deadlines, campaigns, and stakeholders simultaneously.
- Demonstrated ability to think strategically while remaining highly hands-on and execution-oriented.
- Strong leadership presence with an approachable management style and the ability to build trust, inspire teams, influence cross-functional partners, and drive accountability.
- High level of discretion, professionalism, judgment, and ability to represent the Village Health Clubs & Spas brand and values.
- Must obtain CPR certification within 30 days of hire through company training
Required Abilities:
Physical Activity
This position requires standing, walking, lifting, bending, and kneeling for filing. Sitting for periods of time. Substantial repetitive movements (motions) of the wrists, hands, and/or fingers. Expressing or exchanging ideas by means of the spoken word. Involved in activities where one must convey detailed or important spoken instructions to co-workers and members accurately, loudly, or quickly. Perceiving the nature of sounds at normal speaking levels with or without correction. Requires the ability to receive and understand detailed information through oral and written communication.
Physical Requirement
Sedentary work involving sitting some of the time. Walking and standing are required occasionally. Exerting up to 25 pounds of force occasionally to lift, carry, push, pull or otherwise move objects.
Visual Requirement
This position requires close visual acuity to perform activities such as: preparing and analyzing data and viewing computer monitors and reading.
Working Conditions
This position is not substantially exposed to any adverse environmental conditions. It involves typical office or administrative work and member activity/events.