THE COMPANYOur client is an established, growth-focused company in the health and wellness space with a strong direct-selling business model and an engaged independent distributor community. The organization is investing in its next stage of growth in the U.S., with a strong focus on sharper marketing, stronger field engagement, and more effective digital execution. This is a fast-moving environment where creative thinking, commercial impact, and the ability to turn ideas into action matter.SCOPE OF THE JOBAs Marketing Director, you will lead the U.S. marketing strategy, campaign development, and communications that support business growth and an engaged independent distributor field. You will partner closely with Sales, Training, Events, and other departments to understand field needs, shape campaigns, and ensure timely, consistent communication. This role sets the direction, manages priorities and performance, and guides the execution of creative assets and social media by the Marketing Manager and other resources.RESPONSIBILITIESSet the U.S. marketing and communications strategy in support of commercial and field prioritiesDevelop campaign concepts, objectives, messaging, and plans; manage execution across channels and measure resultsWork directly with field leaders and the Events team to plan and support distributor events, promotions, and engagement initiativesLead marketing communications for the U.S. business, including writing key field updates, setting the message and tone for campaigns, and reviewing social posts and other communicationsPartner with Sales, Training, Events, Product, and other departments to align marketing initiatives with business needs and coordinate launches and communicationsSet priorities and provide direction for email, social media, paid media, CRM, and other digital channels without owning day-to-day content productionBuild strategies that support distributor acquisition, activation, engagement, retention, and productivityEstablish clear KPIs and reporting around campaign performance, field engagement, revenue contribution, and ROIUse performance data and field feedback to refine messaging, campaigns, events, and channel strategyManage agency relationships, media investments, and marketing budgets as neededBrief and review work produced by the Marketing Manager and creative partners, including promotional flyers, campaign assets, email copy, and social content, to ensure brand consistency and qualityImprove marketing processes, approvals, and coordination so campaigns and field communications are delivered on timeLead and develop marketing team members as the function grows, with the Marketing Manager focused on asset creation, promotional and email copy, and day-to-day social media managementREQUIREMENTS7 to 10+years of progressive marketing experience, including ownership of strategy, campaigns, communications, and cross-functional initiativesStrong background in integrated campaign development, marketing communications, and field or community engagementExperience supporting the U.S. market and understanding U.S. consumer and digital marketing dynamicsDirect-selling, network marketing, or field-based business experience strongly preferredExperience engaging independent distributors, sales communities, or decentralized field organizations is highly valuable
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