Marketing Director

Fresh Express

FL

JOB DETAILS
SKILLS
Advertising, Advertising Agencies, Advertising and PR, Alliance/Partner Management, Analysis Skills, Brand Positioning, Brand Strategy, Budget Management, Budgeting, Business Growth, Business Plan, Business Strategy, Category Management, Channel Strategies, Consumer Advertising, Consumer Branding, Cross-Functional, Customer Relations, Customer Satisfaction, Customer/Client Research, Delivery Management, Executive Assistant Skills , Expense Management, Food Quality, Food Safety, Leadership, Market Trend Analysis, Marketing, Marketing Communications, Media Buying and Planning, Media Production, Media Research, Microsoft FAST, Nielsen Research, Operational Strategy, Outbound Marketing, Performance Analysis, Performance Metrics, Pricing, Product Development, Product Packaging, Product/Service Launch, Profit & Loss, Project/Program Management, Promotional Programs, Regulations, Regulatory Compliance, Research & Development (R&D), Retail, Return on Investment (ROI), Sustainability, Team Lead/Manager, Team Player, Test Plan/Schedule, Time Management, Trade Shows, Vendor/Supplier Planning, Volume Planning, Willing to Travel
LOCATION
FL
POSTED
30+ days ago

Fresh Express the leader in value-added salads and fresh foods is seeking a dynamic Marketing Director to lead our marketing innovation and category growth agenda. This role is ideal for a seasoned marketing leader with deep experience in brand building innovation consumer insights category management and collaborating closely with retailers someone who thrives in a fast-paced data-driven environment and can influence strategy across the organization About the Role The Marketing Director serves as a strategic business partner responsible for shaping brand strategy leading innovation overseeing category management and driving consumer and customer-facing programs that elevate Fresh Express in the marketplace. This role leads a cross-functional team across marketing category management project management and R&D. You will play a key role in building the companys long-term growth strategy driving operational excellence and enabling breakthrough innovations that strengthen our leadership in fresh healthy foods. The job includes travel to our Innovation center in Streamwood Illinois retail customer meetings and trade shows. Key Responsibilities Strategic Leadership & Business Management Develop and manage the marketing and innovation budget ensuring alignment with company growth and profit objectives. Build and deliver a 2-3 year innovation pipeline that reflects consumer trends and drives category growth. Support the Executive team in evaluating strategic business initiatives. Partner with leadership to shape and execute the companys long-term and short-term business plans. Marketing Brand & Communication Lead all marketing execution including brand strategy consumer research advertising digitalsocial media shopper marketing trade promotion and packaging. Direct the creation of best-in-class marketing programs that strengthen brand relevance and drive household penetration. Oversee trade promotion planning to optimize volume revenue and profit across all customers. Innovation & Product Development Lead cross-functional project management to deliver approved innovation and renovation projects on time and with excellence. Apply rigorous stage-gate discipline to concept testing development launch planning and post-launch evaluation. Category Management & Insights Lead the category management team maintaining robust analytic understanding of category dynamics customer profitability assortment pricing and promotional effectiveness. Leverage insights from Circana consumer research and other intelligence tools to guide customer strategies and internal decision-making. External Engagement Serve as strategic liaison with Suppliers and agencies innovation advertising research packaging Retail customers for business reviews promotion planning assortment recommendations and new product launches Regulatory agencies for compliance with packaging nutritional and advertising regulations People Leadership Lead and develop the team fostering a high-performance collaborative and accountable culture. Enable clear goal alignment effective workload management and strong cross-functional communication. Key Performance Indicators Customer satisfaction Best-in-class marketing and category management Category and business growth Effective budget and trade spend management Excellence in innovation delivery Qualifications Experience and Required Technical Expertise Brand Building Deep knowledge of brand positioning portfolio strategy consumer segmentation socialdigital advertising and marketing mix. Strong financial acumen including business planning budgeting and evaluation of marketing ROI. Demonstrated ability managing various external partners - advertising agency PR Media Research Innovation. Innovation & Product Development Proven success applying consumer insights to concept development. Expertise in stage-gate processes innovation execution and cross-functional project leadership. Proved leadership managing external partners and vendors. Category & Consumer Insights Strong understanding of trade structure category analytics pricing promotion assortment and customer profitability. Experience working with Circana Nielsen Customer card data Datassentials and advanced data tools. Communication & Creative Leadership Demonstrated ability to guide creative development media planning production and agency management. Strong understanding of digital social and traditional media performance and analytics. Behavioral Competencies Strategic Capability - Sees the big picture anticipates market shifts makes sound long-range decisions. Drive for Results - Persistent resourceful accountable and energized by ambitious goals. Personal Leadership - Operates with integrity humility resilience and openness to feedback. Relationship Building - Builds trust across diverse teams and external partners. Influence - Navigates formalinformal networks to drive alignment and action. Food Safety & Quality Focus - Upholds Fresh Express uncompromising standards. Why Join Fresh Express At Fresh Express youll help shape the future of fresh foods in an organization committed to innovation sustainability and delivering healthy high-quality products to millions of consumers every week. Youll work with passionate collaborative teams who are energized by pushing boundaries and driving meaningful business impact. Other Information The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities duties and skills required of personnel so classified. Furthermore they do not establish a contract for employment and are subject to change at the discretion of the employer.

About the Company

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Fresh Express