The Marketing Effectiveness lead plays a critical role in understanding how customers interact with digital experiences and how those interactions drive engagement and conversion. This role turns analytics into action by using data, experimentation, and performance measurement to evaluate websitebehavior and inform strategic decisions. You will partner closely with Analytics & Reporting, Product, UX, and Marketing teams to deliver insights that shape digital experience improvements and support the broader goal of increasing digital sales performance. Daily you will translate test and performance data into clear recommendations and create executive-ready dashboards, presentations, and summaries that showcase insights, trends, and recommended actions. This role is a 6-month ongoing and pays $55-$60hr.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy:
Required Skills & Experience
• 5-7+ years of Digital Marketing Analytics, Marketing Effectiveness, Performance Marketing, or related roles.
• Hands-on experience with Adobe Analytics or Google Analytics.
• Strong skills in interpreting data and turning it into recommendations and business stories.
• Ability to assess digital funnel performance and identify root causes of drop-off.
• Skilled at building presentations and explaining complex data to non-technical audiences.
Bachelor's degree required
Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.
We are a staffing agency helping individuals find jobs and employers fill open positions.
Based in Atlanta, Insight Global is a premier provider of employment and staffing solutions to Fortune 1000 customers across the United States and Canada. We provide long-term contract, short-term contract, temporary-to-permanent, direct placement, and enhanced staffing services. Insight Global specializes in placing contract job seekers into Information Technology, Accounting and Finance, Engineering (non-IT), and Government jobs.
Since our inception in 2001, we have experienced unprecedented growth within our industry, rapidly expanding from an Atlanta-based start-up to one of the most successful staffing firms in America.
Our core staffing services are the backbone upon which Insight Global was founded and have driven our success. We cater our delivery approach and recruiting efforts to meet each client’s unique demands, ensuring that we deliver both maximum client value and the differentiated Insight Global experience.