Marketing & Events Specialist

Texas A&M University

Houston, TX

JOB DETAILS
SKILLS
Advertising, Audiovisual, Budget Management, Campaigns, Catering Services, Communication Skills, Conferences, Content Development, Creative Services, Data Analysis, Digital Media, Email Campaign, Email Management/Administration, Email Marketing, Event Management, Event Marketing, Financial Support, Graphics, Health Education, Healthcare, Leadership, LinkedIn, Logistics, Marketing, Marketing Campaign, Marketing Communications, Marketing Strategy, Metrics, Multimedia, Multiplatform/Cross-Platform, Newsletter, Online Advertising, Online Marketing, Performance Analysis, Presentation/Verbal Skills, Print Advertising, Seminars, Social Media, Team Player, Time Management, Training/Teaching, Tuition Fees, Web Content Management System (WCMS), Webinar, Wordpress, Writing Skills
LOCATION
Houston, TX
POSTED
1 day ago

Job Title

Marketing & Events Specialist

Agency

Texas A&M University

Department

School of Engineering Medicine

Proposed Minimum Salary

Commensurate

Job Location

Houston, Texas

Job Type

Staff

Job Description

Our Commitment

Texas A&M University is committed to enriching the learning and working environment by promoting a culture that respects all perspectives, talents & lived experiences. Embracing varying opinions and perspectives strengthens our core values which are: Respect, Excellence, Leadership, Loyalty, Integrity, and Selfless Service.

Who we are

As one of the fastest-growing academic health centers in the nation, Texas A&M Health encompasses five colleges and numerous centers and institutes working together to improve health through transformative education, innovative research and team-based health care delivery.

What we want

The Marketing & Events Specialist plays a vital role in promoting our school's mission and enhancing our visibility through strategic marketing, digital engagement, and event promotion. This position involves developing and executing integrated marketing campaigns, managing our digital and social media platforms, creating impactful content, and planning signature events that connect with and engage our community. The Marketing & Events Specialist collaborates with internal teams and external partners to ensure cohesive messaging, innovative outreach, and smooth event execution. Ideal candidates are creative, results-driven, and thrive in a fast-paced, collaborative environment.

What you need to know

Salary: Compensation will be commensurate to the selected hire's experience.

Schedule: This position will include some evening and weekend work.

Required Education and Required Experience

  • Bachelor's degree in marketing, communications, business, or related field.

  • Four years of professional experience in marketing.

Preferred Qualifications

  • Experience with event marketing, event promotion, or event planning.

  • Experience managing social media channels for organizations or brands.

Knowledge, Skills, and Abilities

  • Excellent written and verbal communication skills.

  • Strong editing and proofreading abilities.

  • Strong interpersonal and organizational skills.

  • Experience with email marketing, web content management systems (e.g., WordPress), and digital advertising.

  • Understanding of marketing principles, including digital, print, and event marketing strategies.

  • Talent for event planning and logistical coordination.

Responsibilities:

Marketing Campaign Execution

  • Develop and implement integrated marketing campaigns across email, web, social media, print, and digital advertising.

  • Manage campaign timelines and content calendars; coordinate with creative and communications colleagues.

  • Track and report on marketing campaign and event metrics; share insights and recommendations for optimization with the Director and team.

Digital & Social Media Management

  • Lead and grow the organization's social media channels by producing/scheduling engaging content and monitoring trends.

  • Collaborate with the Creative Services Specialist to develop graphics, videos, and multimedia assets.

  • Analyze digital performance data and provide actionable insights for improvement

Content Development & Coordination

  • Develop compelling marketing copy for newsletters, campaigns, web pages, advertisements, and event materials.

Event Planning & Execution

  • Plan, coordinate, and execute a variety of EnMed-sponsored events-including conferences, seminars, workshops, mixers, community outreach initiatives, and other internal school events requiring logistical support-as assigned by the Director of Marketing and Communications.

  • Coordinate event logistics (venue, catering, AV, décor, signage, vendors) and manage timelines, budgets, and registrations.

  • Communicate with attendees, speakers, and special guests; oversee event committees and volunteers.

  • Provide onsite management and conduct post-event evaluations and reporting.

Audience Engagement & Growth

  • Develop tactics to grow and nurture the organization's audiences, including email list management and community outreach.

  • Identify and implement strategies to increase audience engagement across platforms.

  • Ensure all content is consistent with brand guidelines and resonates with target audiences.

Why Texas A&M University?

We are a prestigious university with strong traditions, Core Values, and a community of caring and collaboration.

  • Medical, prescription drug, dental, vision, life and AD&D, flexible spending accounts, and long-term disability insurance with Texas A&M contributing to employee health and basic life premiums

  • 12-15 days of annual paid holidays

  • Up to eight hours of paid sick leave and at least eight hours of paid vacation each month

  • Automatic enrollment in the Teacher Retirement System of Texas

  • Health and Wellness: Free exercise programs and release time

  • Professional Development: All employees have access to free LinkedIn Learning training, webinars, and limited financial support to attend conferences, workshops, and more

  • Educational release time and tuition assistance for completing a degree while a Texas A&M employee

  • Living Well, a program at Texas A&M that has been built by employees, for employees

Instructions to Applicants: Applications received by Texas A&M University must either have all job application data entered, or a resume attached. Failure to provide all job application data or a complete resume could result in an invalid submission and a rejected application. We encourage all applicants to upload a resume or use a LinkedIn profile to pre-populate the online application.

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution's verification of credentials and/or other information required by the institution's procedures, including the completion of the criminal history check.

Equal Opportunity/Veterans/Disability Employer.

About the Company

T

Texas A&M University

Texas A&M University is dedicated to the discovery, development, communication, and application of knowledge in a wide range of academic and professional fields. Its mission of providing the highest quality undergraduate and graduate programs is inseparable from its mission of developing new understandings through research and creativity. It prepares students to assume roles in leadership, responsibility and service to society. Texas A&M assumes as its historic trust the maintenance of freedom of inquiry and an intellectual environment nurturing the human mind and spirit. It welcomes and seeks to serve persons of all racial, ethnic and geographic groups as it addresses the needs of an increasingly diverse population and a global economy. In the 21st century, Texas A&M University seeks to assume a place of preeminence among public universities while respecting its history and traditions.
COMPANY SIZE
500 to 999 employees
INDUSTRY
Education
FOUNDED
1876
WEBSITE
http://www.tamu.edu/index.html