Marketing & Events Specialist

Reports To: Marketing & Events Director

Supervisory Responsibilities:

• People: None, other than self.
• Data: Vendor lists, customer information, email database, editorial and advertising content, readership data/analytics, SAS tools.
• Things: Computer, telephone, all department files.

Overall Responsibilities:

• Coordinates all aspects of PBN's annual events.
• Develops and implements plans and checklists of assigned events.
• Assist Publisher and Sales as needed with special emphasis on in-house advertising and promotion.
• Manage all the ROS ads and E-Blasts for clients, in-house sales products, and events.
• Manage and grow social media platforms to promote PBN and community events.
• Manage all paid co-branded social media posts for clients.
• Work efficiently and effectively with in-house staff, customers, and vendors.

Specific Responsibilities:

• Suggest and initiate, as appropriate, new methods and procedures to enhance the efficient operation of the department.

• Manage generating revenue through PBN.com ticket sales.

• Develop promotional plans and coordinate in-house and outside media promotion of PBN events within budget parameters

• Develop, manage, and post all event-related pages and updates on the company website, including the development of special landing pages for the collection of information, nominations and registrations in Word Press

• Process registrations for all events, prepare name badges and manage registration table day of event.

• Email follow-up thank you to all attendees and enter emails into the database.

• Assist with budgeting and "flash" report including monitoring monthly budget and expenses.

• Assist in PBN promotion house ad flow with Graphic Designers and online components.

• Coordinate the development and training of online registration tools for:

• attendee registrations and award nominations for all PBN Publications events.

• online reservations of event-related transactions for all events, program ads, electricity and other

• assisting other sales-related initiatives for print, digital or event advertising and sponsorships offered by PBN Publications.

• Promote and increase "opt-in" email addresses for the daily e-newsletter.

• Plan, develop, and execute social media campaigns, landing pages and other promotional strategies to increase email subscribers.

• Create content for events, promotional campaigns, and other areas as needed.

• Responsible for integrating video into the company website and social media.

• Coordinate the production and implementation of any videos produced by any outside vendors if the budget allows.

• Coordinate the production and marketing of any corporate or client-related podcasts, including the integration of the podcasts on the company website.

• Positively represent PBN and WCI in the community.

• Communicate clearly both verbally and in written form, with the highest degree of professionalism and confidentiality.

• Maintain a "customer comes first" environment with pro-active commitment to internal and external customer service.

• Actively participates in Great Game of Business.

• All other duties as assigned.