Marketing Generalist - Mid-Level

Judge Group

Austin, TX

JOB DETAILS
SALARY
$25–$28 Per Year
LOCATION
Austin, TX
POSTED
13 days ago
Location: Austin, TX
Salary: $25.00 USD Hourly - $28.00 USD Hourly
Description: The Judge Group direct client is currently seeking a Marketing Generalist - Mid-Level

This job will have the following responsibilities:
• Develop insightful measurements and dashboards to track progress, determine improvement areas, and monitor to quickly identify problems.
• Leveraging data to understand the prospect experience through the lifecycle and work to identify which behaviors detect a quality lead that is likely to convert.
• Leading functional expansions which may include launching lead forms and developing new scoring models (e.g. cross-sell scoring models).
• Socializing our vision, work, and results with business partners across the firm, maintaining a strong working relationship with marketing and sales.
• Identify overlaps between the different BU's and work to share beneficial practices
• Identify areas where Marketing Automation and nurture activities could improve the prospect experience and drive more quality leads through the funnel. Be a thought partner to marketers as they develop campaigns to meet these objectives.
• Maintaining lead scoring, routing, and lead lifecycle (Revenue Cycle Modeler) functionality within Marketo, ensuring all is functioning properly.
• Building deep relationships and foster discussions that ensure sales and marketing alignment.
• Ensure Sales and Marketing partners have the tools and training to understand, and handle leads effectively and efficiently.
• Developing long-term strategies for lead scoring improvements including assessing 3rd party software and determining the criteria that may identify lead propensity.

Qualifications & Requirements:
• Minimum 5 years’ experience within a marketing role or organization.
• Previous experience working with cross-functional partners.
• Experience with using a Marketing Automation system – such as Salesforce Marketing Cloud and Marketo.
• Experience with data visualization, reporting and analytics platforms such as SQL, Alteryx and Tableau.
• Experience with using a Customer Relationship Management system – preferably Salesforce.
• Bachelor’s degree required.
• Preferred knowledge of the financial services industry.

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Contact: mali02@judge.com
This job and many more are available through The Judge Group. Find us on the web at www.judge.com

About the Company

J

Judge Group

The Judge Group Inc., is a leading professional services firm specializing in talent, technology, and learning solutions. We consult, staff, train, and solve. Through our work we make people and organizations better. Our services are successfully delivered through a network of more than 30 offices across the United States, Canada, and India.

The Judge Group is proud to partner with the best and brightest companies in business today, including over 60 of the Fortune 100. We serve organizations in financial services, healthcare, life sciences, insurance, government (including aerospace and defense), manufacturing, and technology and telecommunications. If you would like to learn more about The Judge Group visit www.judge.com or call toll free (800) 360-4474.

COMPANY SIZE
5,000 to 9,999 employees
INDUSTRY
Computer/IT Services
FOUNDED
1970
WEBSITE
https://www.judge.com