Location: Kansas City, MO (Hybrid)
Overview
WorkForge is a leading provider of workforce development solutions for the food manufacturing industry, offering a comprehensive Learning Management System (LMS) and configurable content that supports the full employee lifecycle—from hire to retire.
The Marketing Intern will play a hands-on role in executing marketing campaigns that drive lead generation, client engagement, and brand awareness. This internship provides real-world experience in B2B SaaS marketing, with a focus on paid digital advertising, content creation, and the use of AI-powered tools to optimize performance.
Key Responsibilities
Digital Advertising & Lead Generation
- Plan, launch, and optimize paid advertising campaigns to drive qualified B2B leads
- Support development and execution of Google Ads campaigns (YouTube, Search and Display) for lead generation
- Conduct keyword research, audience targeting, and A/B testing to improve campaign performance
- Monitor and report on campaign metrics including CTR, CPL, conversion rates, and ROI
Client Marketing & Engagement
- Support client communication initiatives including newsletters, product updates, and marketing collateral generation
- Assist Client Success in developing strategies to increase client adoption and retention
- Collaborate with Client Success, Implementation, and Product teams to align messaging and outreach efforts
Analytics & Reporting
- Track and analyze marketing performance data to identify trends and optimization opportunities
- Build reports and/or dashboards to communicate campaign results and insights
- Use data to inform recommendations for improving campaign effectiveness
Qualifications
- Currently pursuing or recently completed a degree in Marketing, Business, Communications, or a related field
- Strong interest in digital marketing, paid media, and B2B lead generation
- Basic understanding of LinkedIn Ads and/or Google Ads (coursework or certifications a plus)
- Familiarity with AI tools (e.g., ChatGPT or similar) and curiosity about their application in marketing
- Familiarity with online design tools like Canva
- Strong communication skills
- Detail-oriented, analytical, and eager to learn in a fast-paced environment
- Willingness to make a big impact on a small team with large ambitions
- Must be based in the Kansas City metropolitan area or able to relocate prior to start date
- Must be authorized to work in the United States without sponsorship
What You'll Gain
- Hands-on experience managing real paid advertising budgets and campaigns
- Opportunity to create and contribute to high-impact projects with measurable business outcomes
- Exposure to B2B SaaS marketing strategy and client lifecycle marketing
- Practical experience using AI tools in a professional marketing environment
- Mentorship and collaboration with experienced marketing, product, sales, implementation, and client success professionals
- A collaborative, in-office team environment with flexible hybrid scheduling