Marketing Manager #0204FM

Overview

Our client, a multi-market media company with operations spanning the Midwest and Northeast, is seeking a Marketing Manager to lead audience development and brand marketing for its Rhode Island operations. This role is responsible for growing readership, subscriber engagement, and event attendance across the company's print and digital products in the New England market.

The successful candidate will bring creativity, analytical rigor, and a strong understanding of modern audience marketing techniques to a respected regional media brand.

Key Responsibilities

• Develop and execute marketing campaigns to grow audience and subscriber base
• Manage email marketing, social media, and content distribution strategies
• Lead promotional planning for live events, awards programs, and signature publications
• Analyze audience data and engagement metrics to refine marketing efforts
• Manage marketing budget and external vendor relationships
• Partner with editorial on content promotion and audience insights
• Support sales enablement through marketing collateral and lead generation

Requirements

Required Qualifications

• Bachelor's degree in Marketing, Communications, or related field
• 5+ years of marketing experience, ideally in media, publishing, or content-driven businesses
• Hands-on experience with email platforms, social media management tools, and analytics
• Strong copywriting and editing skills
• Experience managing campaigns from concept through measurement

Preferred Qualifications

• Experience with subscription or membership-based audience models
• Knowledge of SEO, SEM, and content marketing strategies
• Event marketing experience
• Familiarity with tools such as Mailchimp, HubSpot, Google Analytics, and Meta Business Suite

Benefits

Remuneration & Benefits Package

• Competitive base salary ($65k to $85k depending on experience)
• Health, dental, and retirement benefits
• ESOP participation
• Paid time off and professional development support

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• Rhode Island: We do not request or require salary history from applicants.
• Connecticut: We provide wage range information upon request or before discussing compensation.
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