Marketing Manager 1

The Category Manager for Tablet is responsible for driving sales growth and market share within national retailers and B2B. This role involves developing and executing category and channel strategies to enhance product visibility, optimize shelf space, and maximize revenue. The ideal candidate will have a deep understanding of consumer electronics, retail dynamics, and the ability to collaborate with cross-functional teams to achieve business objectives.

Role & Responsibilities

Category and Channel Strategy Development

• Develop and implement category strategies from beginning to end of product lifecycle to increase sales and market share of Tablets in national retailers and B2B
• Design and execute channel-specific strategies to optimize product distribution and penetration in retail and B2B channels

Collaborate with Account teams

• Build and maintain strong relationships with key retail and B2B partners to ensure alignment with business goals, including negotiation of agreements for promotional activities, merchandising space allocation, and pricing strategies

Performance Optimization

• Develop the Quarterly promotion plans for national retail accounts to ensure alignment with sales objectives and operational efficiency
• Monitor category and channel performance metrics (e.g., sales, inventory turnover, and market share) and provide actionable insights to improve results

Cross-Functional Collaboration

• Work closely with marketing, product development, and supply chain teams to ensure alignment on product offerings, pricing, and promotional activities

Budget Management

• Owns the retail P&L for Best Buy; develops plans that drive revenue and margin improvement
• Oversee category and channel investment budgets effectively to maximize ROI on marketing and promotional investments

Minimum Qualifications

• Bachelor’s degree in Business Administration, Marketing, or a related field and 8+ years of experience in retail management, category management, or consumer electronics
• Proven track record of driving sales growth and market share in national retail and B2B channels
• Exceptional negotiation and relationship-building skills, with a proven track record of collaborating effectively with internal accounts and key external retail partners

Preferred Qualifications

• Experience in the consumer electronics and/or mobile sector, especially with Best Buy
• MBA preferred and 6+ years of relevant experience
• Strong communication and presentation abilities, capable of influencing stakeholders
• Analytical mindset with proficiency in data analysis tools, with ability to visualize results and recommendations (e.g., Excel, PowerPoint)
• Familiarity with retail analytics platforms (e.g., Circana, GAP Intelligence, etc.) is advantageous