Marketing Manager 2

Cross-LOB Portfolio Strategy & Governance

• Own the X-LOB strategy and portfolio across Shop App, balancing customer, business, Global and LOB priorities.
• Establish priorities and roadmaps for cross-LOB experiences, shared capabilities, campaigns and growth initiatives.
• Own the business strategy and performance of features and capabilities that span multiple LOBs.
• Maintain visibility across major site initiatives to identify dependencies, conflicts, gaps, risks and opportunities.
• Partner with LOB leaders to ensure category strategies connect into a cohesive Samsung digital experience.
• Establish clear governance, ownership and success measures across the X-LOB portfolio.

Growth Strategy & Performance

• Identify and prioritize opportunities to improve revenue, conversion, AOV, attach, engagement and customer experience across LOBs.
• Develop cross-category merchandising, cross-sell, upsell, bundle and ecosystem growth strategies.
• Analyze customer journey, site, campaign and feature performance to determine what is working, what is not and where optimization is required.
• Translate performance insights into clear recommendations, priorities and actions.
• Establish success measures and ensure initiatives are evaluated against measurable customer and business outcomes.

Global Campaign & Initiative Leadership

• Lead SEA alignment and execution for Global initiatives, capabilities, campaigns and key drive periods that span multiple LOBs.
• Assess Global changes for US business, customer and operational impact and ensure appropriate localization.
• Represent SEA requirements and customer needs with Global teams and identify gaps or opportunities.
• Ensure Global initiatives are translated into cohesive end-to-end experiences across Shop App.

Customer Experience & Site Congruency

• Maintain comprehensive working knowledge of Shop App experiences, capabilities, promotions and customer journeys across LOBs.
• Ensure consistency across navigation, discovery, merchandising, offers, shared experiences, cart/checkout touchpoints and post-purchase journeys.
• Proactively identify cross-site dependencies, inconsistencies, customer friction and risks and drive prioritization and remediation.
• Establish and reinforce cross-LOB experience and merchandising standards.
• Ensure site and app experiences operate as a connected ecosystem rather than independent category experiences.

Data, Insights & Optimization

• Independently analyze digital commerce performance using Adobe Analytics, Tableau and other available data sources.
• Analyze traffic, engagement, funnel progression, conversion, AOV, attach, revenue, campaign and feature performance to identify trends and opportunities.
• Diagnose performance gaps and customer friction and translate findings into actionable business and experience recommendations.
• Partner with Analytics teams on deeper analysis while maintaining ownership of X-LOB performance insights and actions.
• Establish measurement frameworks and ensure learnings are incorporated into future strategy and execution.

Program & Project Leadership

• Lead complex cross-functional programs from strategy through execution, launch and optimization.
• Define scope, requirements, milestones, dependencies, risks, owners, readiness criteria and measurement plans.
• Drive accountability and decision-making across multiple teams and competing priorities.
• Ensure appropriate launch readiness, stabilization, performance monitoring and post-launch optimization.

Competitive & Industry Intelligence

• Monitor competitive, industry and digital commerce trends to identify evolving customer expectations, capabilities and best practices.
• Translate relevant insights into actionable recommendations for digital experience, merchandising and growth roadmap.
• Benchmark Samsung experiences against leading digital commerce experiences to identify opportunities for differentiation and improvement.

Cross-Functional & Team Leadership

• Serve as a central X-LOB partner across Product, Design, Engineering, Analytics, Marketing, Merchandising, Global and LOB teams.
• Lead and develop the X-LOB team, establishing clear ownership, priorities and performance expectations.
• Communicate portfolio performance, opportunities, risks and recommendations to senior leadership.
• Build strong operating relationships and influence outcomes without direct authority.

Qualifications

• 10+ years of experience in eCommerce, digital product, merchandising, customer experience, product operations or related fields, including demonstrated leadership experience.
• Deep understanding of digital commerce and end-to-end web/app customer journeys.
• Demonstrated experience leading complex cross-functional portfolios, programs and digital initiatives.
• Strong program/project management skills with experience managing requirements, dependencies, risks, readiness and delivery across multiple stakeholders.
• Demonstrated ability to independently navigate digital analytics tools, build and interpret performance views, conduct funnel and customer journey analysis, identify root causes and translate findings into prioritized business actions.
• Experience with Adobe Analytics, Google Analytics, Tableau or similar digital analytics and visualization tools.
• Strong understanding of digital commerce KPIs including traffic, engagement, funnel progression, conversion, AOV, attach and revenue.
• Strong commercial judgment and ability to connect customer experience decisions to measurable business outcomes.
• Strong executive communication, stakeholder management and organizational leadership skills.
• Bachelor's degree required; MBA or advanced degree preferred.