We are seeking a Marketing Manager who can translate company growth objectives into measurable pipeline and market expansion initiatives.
This role partners closely with executive leadership to support revenue growth, strengthen market positioning, and execute targeted industry strategies across multiple markets. The Marketing Manager will work alongside a dedicated Data & Systems Lead and Sales leadership team to turn strategic direction into qualified opportunities and measurable business outcomes.
This is not a content only or social media role. It is a player/coach - strategic position focused on pipeline generation, market positioning, industry targeting, and revenue development.
Key Responsibilities
1.Pipeline Contribution
Lead marketing initiatives that contribute to pipeline growth and qualified opportunities
Develop and execute pipeline generation initiatives across targeted industries
Continuously optimize lead quality, engagement, and campaign effectiveness
2. Market & Vertical Strategy
Support identification and prioritization of high growth industries and market opportunities
Develop vertical specific marketing strategies, including:
o Target accounts and buyer personas
o Industry positioning and messaging
3. Campaign Strategy & Execution
Design and manage integrated marketing campaigns across:
o Digital marketing (SEO, paid search, email)
o Content initiatives
o Industry specific campaigns
4. Performance Analytics & Optimization
Use data and analytics to:
o Evaluate campaign performance
o Identify funnel bottlenecks
o Support strategic decision making
Work closely with the Data & Systems Lead to ensure accurate reporting, attribution, and visibility into pipeline performance
5. Strategic Partnership
Partner with Vice President and executive leadership on long term growth initiatives
Contribute market insights to support strategic planning
Assist in evaluating new market opportunities and expansion initiatives
Help translate executive growth strategy into actionable marketing campaigns
What This Role Does NOT Own
Marketing automation (owned by Systems/Data Lead)
CRM/database administration
Workflow building and system maintenance
Day to day technical configuration of HubSpot
Company growth strategy or executive commercial direction
Enterprise pricing strategy or executive level market expansion decisions
Success Metrics (KPIs)
Marketing generated pipeline
Pipeline growth within targeted verticals (FDB, Pharma, Data Centers, etc.)
Lead to opportunity conversion rates
Campaign ROI
Contribution to revenue growth
Growth in targeted accounts and strategic market segments
Ideal Candidate Profile/Qualifications:
Proven experience driving pipeline growth in B2B, industrial, manufacturing, or technical markets
Leadership experience
Strong strategic thinking with ability to execute effectively
Experience supporting new market expansion and vertical growth initiatives
Deep understanding of modern digital marketing
Comfortable working alongside sales teams and revenue focused leadership
Ability to communicate complex technical capabilities in clear, customer focused language
Self-starter who thrives in a fast-paced environment
Key Traits
Strategic thinker with execution capability
Growth minded
Strong communicator and collaborator
Able to simplify complex offerings into compelling market messaging
Reporting Structure:
Reports to Vice President
Works closely with:
Vice President on growth strategy and market direction
Data & Systems lead on automation, reporting and analytics
Sales leadership on pipeline alignment and revenue growth initiatives