Adobe Acrobat, Artificial Intelligence (AI), Brand Messaging, Campaigns, Cross-Functional, Customer/Client Research, Leadership, Marketing, Marketing Campaign, Marketing Presentation, Marketing Strategy, Marketing/Promotional Messaging, Mentoring, Organizational Skills, Performance Analysis, Presentation/Verbal Skills, Product Marketing, Promotional Programs, Requirements Management, Software Evaluation, Team Player, Use Cases, Vehicle Driving
Pay Rate Range: $65 - $71.83/hr.
Hybrid in San Francisco, CA or San Jose, CA
Description:
- We are seeking a Customer Marketing Lead to become part of the Customer Marketing team at ****!
- The Customer Marketing Lead will manage the planning and rollout of key, cross-functional marketing efforts. You will also contribute strategically to content and messaging for Acrobat's AI-powered experiences.
- You'll act as the link between strategy and execution, converting business goals into coordinated briefs. This includes creative, media, and product partners and guarantee high-quality work.
- Additionally, you'll help develop how we communicate Acrobat's AI features to audiences unfamiliar with its potential.
Responsibilities:
- Collaborate with marketing leadership on content strategy for Acrobat's AI features, assisting in brainstorming campaign concepts, partnership activation ideas, and audience-specific marketing approaches.
- Develop messaging frameworks that translate product functionality into clear customer value, showing target audiences how Acrobat fits into and improves their day-to-day work.
- Bring a knowledgeable perspective on AI to the team's efforts, helping build how we present AI's value in Acrobat to audiences unfamiliar with it.
- Lead planning and execution of coordinated promotional initiatives and ongoing programs, ensuring alignment to business priorities and customer insights.
- Develop coordinated marketing briefs that connect strategy, audience, creative, channels, and measurement.
- Partner closely with Brand Studio, Product Marketing, Media, Regional Marketing, and external agencies to bring campaigns to life.
- Coordinate campaign execution, including timelines, and cross-functional collaboration
- Deliver strategic advice during the creative process and assessments, guaranteeing the output is influential, aligned with the brand, and centered on the customer.
- Monitor and report on campaign performance, applying insights to optimize future programs.
- Mentor junior marketers and contribute to building a strong, coordinated marketing practice across the team.
What's Needed:
- Bachelor's degree or equivalent experience.
- 7 to 10 years of experience in marketing management, campaign management, coordinated marketing, product marketing, or marketing strategy roles.
- Experience leading or contributing to large, complex marketing initiatives that deliver measurable business impact.
- Experience translating product features into customer value propositions and use case narratives.
- Working proficiency with AI tools and a perspective on how AI is transforming the ways customers Client, evaluate, and use software.
- Strong understanding of coordinated marketing and messaging principles across brand, digital, social, media, and content.
- Excellent project and collaborator management skills, with the ability to drive alignment across multiple teams and priorities.
- Outstanding communication and presentation skills, with executive presence.